Lamps Plus has completed a partnership with Katie Ruvalcaba of MrsRuvi, a global English-language Top 15 Food & Drink streamer on Amazon’s Twitchglobal, a promotion designed to increase the company’s brand awareness among a new audience and capitalize on live-streaming.
Lamps Plus has opened three of its Texas stores, one each located in Arlington, Plano and Austin, as it gets its store operation running again. The company opened the Texas stores during the week beginning May 3 and is opening Nevada and Arizona stores this week, with all to be in operation by Friday, May 15.
At a time marked by coronavirus-related movement restrictions, Lamps Plus has launched a free online lighting design service to make it convenient for consumers to get expert advice without leaving their homes or otherwise compromising social distancing with a store visit.
Lamps Plus has seen a purchasing shift towards products that have helped consumers make their homes more functional and comfortable as stay-at-home requirements spread across the U.S. in response to the COVID-19 pandemic.
Lamps Plus has named the winner of its first national user-generated video contest: California State University Long Beach film student Cathy Bui.
In support of the organization’s work, Lamps Plus will sell pillows and lamp shades featuring artwork created by St. Jude Children’s Research Hospital patients.
The Lamps Plus-produced residential remodeling video series, “Renovation Inspiration,” has released a second season of episodes highlighting a remodeling project undertaken by interior designer Lori Dennis and contractor Roy Yerushalmi.
As it builds its position on the e-tailer’s marketplace site, Lamps Plus will debut its first Amazon Live video as part of the annual Amazon Prime Day event.
Lamps Plus is offering a text link for consumers who want to send questions to their local Lamps Plus store, where employees will reply.