Lifetime Brands has entered into a licensing agreement with Meredith Corporation on a line of kitchen tools, food prep and storage containers, bakeware, and cutlery products to be made under the Allrecipes trademark. Allrecipes.com Inc., a leading digital food brand, is a wholly owned subsidiary of Meredith Corporation.
Zak Designs has rolled out a licensed line of “Frozen 2” water bottles, tumblers and dinnerware for kids. The new Disney movie is scheduled to be released on November 22.
Wendell August Forge has teamed with the NFL on licensed metal designs, including several housewares items.
Pottery Barn Teen has unveiled a licensed home décor collection inspired by the world of the “Fantastic Beasts” film series. The collection of over 30 pieces features hand-drawn prints and iconic symbols from the Wizarding World available exclusively at the retailer.
Kraft Heinz, the global food and beverage company known for its portfolio of iconic household brands, has selected global brand consultancy Brand Central for a licensing program to extend the company’s best-selling brands into new lifestyle, food and beverage consumer product categories.
Range Kleen, which presented its new Taste Of Home cookware and bakeware line at the 2019 International Home + Housewares Show, is now releasing the line to the market.
Igloo Products Corp. has introduced several new licensed cooler collaborations with Disney and Viacom Nickelodeon Consumer Products.
In celebration of Hello Kitty’s 45th anniversary, Cost Plus World Market has launched its latest Hello Kitty collection from Sanrio in stores and online.
Tamara Childs has entered into a licensing partnership with the F. Scott Fitzgerald estate for the company’s latest glassware collection. The collection will debut at the upcoming Las Vegas Market, scheduled to be held July 28 to August 1.
Celebrity chef Cat Cora has named Prominent Brand + Talent as her exclusive agency for licensing and branding, and will look to expand into various home categories including kitchen decor, furniture, appliances, food and beverage and apparel.
In what it describes as a financially motivated transaction, Sequential Brands Group has signed a definitive agreement to sell the rights to the Martha Stewart and Emeril Lagasse brands and related intellectual property assets to Marquee Brands LLC for approximately $175 million, with an earnout opportunity of up to an additional $40 million.
To celebrate the 100th anniversary of the KitchenAid brand, Lifetime Brands has launched a selection of licensed non-electric kitchen tools and gadgets that offer designs said to commemorate the brand’s history.