Celebrity chef Cat Cora has named Prominent Brand + Talent as her exclusive agency for licensing and branding, and will look to expand into various home categories including kitchen decor, furniture, appliances, food and beverage and apparel.
In what it describes as a financially motivated transaction, Sequential Brands Group has signed a definitive agreement to sell the rights to the Martha Stewart and Emeril Lagasse brands and related intellectual property assets to Marquee Brands LLC for approximately $175 million, with an earnout opportunity of up to an additional $40 million.
To celebrate the 100th anniversary of the KitchenAid brand, Lifetime Brands has launched a selection of licensed non-electric kitchen tools and gadgets that offer designs said to commemorate the brand’s history.
Mark Feldstein & Associates has signed a licensing agreement with giftware manufacturer Precious Moments, Inc. to design, manufacture and distribute inspirational products.
Cracker Barrel Old Country Store and Country Living magazine have teamed up to launch a licensed home goods and apparel collection, available exclusively at Cracker Barrel locations nationwide and online.
Lifetime Brands has entered into a licensing agreement with Instant Brands, Inc., the makers of Instant Pot. Company officials said it will create and distribute official Instant Pot branded accessories, including bakeware, prep accessories and cutting boards.
Small electrics supplier Kalorik is teaming with Bluestar Alliance on a licensing agreement related to the Brookstone brand.
Clipper Corp., which carries the Viking license for housewares, is tapping into the consumer desire for the “Viking lifestyle.” The company will debut new cookware and bakeware in the line and will expand the brand into complementary kitchenware and housewares products.
Epoca International has been tapped to be the manufacturer of non-electric housewares for Buzzfeed’s new brand Goodful. The line will officially launch this month at Macy’s, however, products are already being rolled out on the Macy’s website.
Le Creuset has added to its licensed Disney collection of products with a new 90th anniversary Mickey Mouse Dutch oven.
Robinson Home Products has launched two tabletop brands, Living by Robinson and Robinson, following its exit of the Oneida tabletop business. The new brands were on display at the fall New York Tabletop Market.