Lifetime Brands has entered into a licensing agreement with Meredith Corporation on a line of kitchen tools, food prep and storage containers, bakeware, and cutlery products to be made under the Allrecipes trademark. Allrecipes.com Inc., a leading digital food brand, is a wholly owned subsidiary of Meredith Corporation.
Zak Designs has rolled out a licensed line of “Frozen 2” water bottles, tumblers and dinnerware for kids. The new Disney movie is scheduled to be released on November 22.
Wendell August Forge has teamed with the NFL on licensed metal designs, including several housewares items.
Igloo has debuted a licensed Scooby Doo Playmate Elite cooler in honor of the cartoon’s 50th anniversary.
Cost Plus World Market has teamed with NBCUniversal in the development of a limited edition line of licensed products for the Downton Abbey collection.
Pottery Barn Teen has unveiled a licensed home décor collection inspired by the world of the “Fantastic Beasts” film series. The collection of over 30 pieces features hand-drawn prints and iconic symbols from the Wizarding World available exclusively at the retailer.
Kraft Heinz, the global food and beverage company known for its portfolio of iconic household brands, has selected global brand consultancy Brand Central for a licensing program to extend the company’s best-selling brands into new lifestyle, food and beverage consumer product categories.
Target is teaming up with Disney and will open a store at the Walt Disney World Resort in Orlando, FL, as part of the new partnership. The retailer will also open in-store Disney shops in select locations that will feature not only Disney merchandise but also the entertainment company’s Star Wars and Marvel properties.
Lenox has signed a licensing deal with Arlee Home Fashions, a home textiles manufacturer. Company officials said that in collaboration with Lenox, Arlee Home Fashions will design and market new table linen, kitchen textile and bath collections, set to debut in early 2020.
Tamara Childs has entered into a licensing partnership with the F. Scott Fitzgerald estate for the company’s latest glassware collection. The collection will debut at the upcoming Las Vegas Market, scheduled to be held July 28 to August 1.
Celebrity chef Cat Cora has named Prominent Brand + Talent as her exclusive agency for licensing and branding, and will look to expand into various home categories including kitchen decor, furniture, appliances, food and beverage and apparel.