In what it describes as a financially motivated transaction, Sequential Brands Group has signed a definitive agreement to sell the rights to the Martha Stewart and Emeril Lagasse brands and related intellectual property assets to Marquee Brands LLC for approximately $175 million, with an earnout opportunity of up to an additional $40 million.
Electrolux and NewAir LLC have teamed on a licensing agreement with the latter launching a line of evaporative coolers and misting fans for home use under the Frigidaire brand.
Cambridge Silversmiths has signed a licensing agreement with celebrity chef Robert Irvine to develop a collection of kitchen prep, cutlery and hydration products. Irvine is best known for his top-rated Food Network television show “Restaurant: Impossible.”
Mark Feldstein & Associates has signed a licensing agreement with giftware manufacturer Precious Moments, Inc. to design, manufacture and distribute inspirational products.
Cracker Barrel Old Country Store and Country Living magazine have teamed up to launch a licensed home goods and apparel collection, available exclusively at Cracker Barrel locations nationwide and online.
Lifetime Brands has entered into a licensing agreement with Instant Brands, Inc., the makers of Instant Pot. Company officials said it will create and distribute official Instant Pot branded accessories, including bakeware, prep accessories and cutting boards.
Small electrics supplier Kalorik is teaming with Bluestar Alliance on a licensing agreement related to the Brookstone brand.
Corelle Brands has launched the Tosi by Pyrex collection of decorated glass food storage containers.
Clipper Corp., which carries the Viking license for housewares, is tapping into the consumer desire for the “Viking lifestyle.” The company will debut new cookware and bakeware in the line and will expand the brand into complementary kitchenware and housewares products.
To give gamers a dedicated place to play, PBteen has struck a deal with Sony Interactive Entertainment to develop a PlayStation licensed collection of home furnishings and décor.
Epoca International has been tapped to be the manufacturer of non-electric housewares for Buzzfeed’s new brand Goodful. The line will officially launch this month at Macy’s, however, products are already being rolled out on the Macy’s website.