Given a strong economy in the U.S. but one that has experienced some high-profile bankruptcies and global trade and economic tensions, consulting firm Deloitte, as part of its 2019 Retail Industry Outlook, is telling retailers they will need to make bold decisions to have a successful year.
Macy’s is expanding its Star Rewards program, which will now be open to all customers, regardless of how they pay for their purchases. Additionally, all Star Rewards members will enjoy new benefits, including Star Money Days, Perks & Offers, and a Birthday Surprise.
A newly released study, “The Rules of NextGen Loyalty,” from Alliance Data’s card services division, has determined that Generation Z and Millennials have been empowered by unique experiences, technology, and the power of choice to engage brands and consider loyalty in new ways.
Office Depot is rolling out a new customer loyalty program with expanded benefits called, “Office Depot OfficeMax Rewards Everything.”