The idea of giving customers stock for patronizing stores may seem novel at least, but Lowe’s has tried the idea with Bumped to positive effect, according to the fintech company.
Walmart has renamed the company’s media group Walmart Connect in a move to underscore its expanding ability to connect brands and its 150 million weekly customers.
Michaels is updating its loyalty program to let members earn rewards through specific product purchases, bonus offers and seasonal promotions.
Given a strong economy in the U.S. but one that has experienced some high-profile bankruptcies and global trade and economic tensions, consulting firm Deloitte, as part of its 2019 Retail Industry Outlook, is telling retailers they will need to make bold decisions to have a successful year.
Macy’s is expanding its Star Rewards program, which will now be open to all customers, regardless of how they pay for their purchases. Additionally, all Star Rewards members will enjoy new benefits, including Star Money Days, Perks & Offers, and a Birthday Surprise.
A newly released study, “The Rules of NextGen Loyalty,” from Alliance Data’s card services division, has determined that Generation Z and Millennials have been empowered by unique experiences, technology, and the power of choice to engage brands and consider loyalty in new ways.