loyalty

Retail
Macy’s Expands Loyalty Card Program

In conjunction with a recent operational reorganization, Macy’s is updating its loyalty program to give consumers more ways of participating.

Retail
Deloitte: Retailers Need To Act Now To Ensure 2019 Success

Given a strong economy in the U.S. but one that has experienced some high-profile bankruptcies and global trade and economic tensions, consulting firm Deloitte, as part of its 2019 Retail Industry Outlook, is telling retailers they will need to make bold decisions to have a successful year.

Retail
Macy’s Expands Star Rewards Program

Macy’s is expanding its Star Rewards program, which will now be open to all customers, regardless of how they pay for their purchases. Additionally, all Star Rewards members will enjoy new benefits, including Star Money Days, Perks & Offers, and a Birthday Surprise.

Retail
Study: Younger Consumers Demand Loyalty From Brands

A newly released study, “The Rules of NextGen Loyalty,” from Alliance Data’s card services division, has determined that Generation Z and Millennials have been empowered by unique experiences, technology, and the power of choice to engage brands and consider loyalty in new ways.

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