As Macy’s prepares its annual holiday push, the retailer said that it would introduce virtual reality furniture shopping in its Paramus, NJ, and Miami stores.
Macy’s is making organizational changes, including the appointment of Hal Lawton as president, and is restructuring its merchandising operations.
Sensio and Macy’s are teaming to raise the profile of the department store’s exclusive Crux brand of small electrics with the launch of the “Copperstyle Your Kitchen” sweepstakes.
The National Retail Federation has elected Macy’s executive chairman Terry Lundgren chairman of its board of directors.
Macy’s recently celebrated Asian Pacific American Heritage Month with chef Kristen Kish. Kish, the winner of Bravo’s “Top Chef” Season 10, hosted in-store events at six Macy’s stores across the country, highlighting the Asian food experience with special tastings and more.
As Macy’s continues working to stabilize its brick-and-mortar operations, the company reported a drop in comparable store sales in the first quarter.