Macy’s is rolling out two new digital initiatives that officials with the department store retailer feel will help boost the shopping experience for its customers.
Macy’s saw a slight increase in comparable store sales over the holiday shopping season, with the retailer also announcing that it will close 11 stores in the coming weeks.
Macy’s has taken another step to bridging its store and digital operations with the hiring of Jill Ramsey as the retailer’s chief product and digital revenue officer.
Early returns from Black Friday and the Thanksgiving holiday weekend sales were strong as initial data shows more consumers were shopping online for their gift-giving needs.
As Macy’s prepares its annual holiday push, the retailer said that it would introduce virtual reality furniture shopping in its Paramus, NJ, and Miami stores.
Macy’s is making organizational changes, including the appointment of Hal Lawton as president, and is restructuring its merchandising operations.
Sensio and Macy’s are teaming to raise the profile of the department store’s exclusive Crux brand of small electrics with the launch of the “Copperstyle Your Kitchen” sweepstakes.