Macy’s CEO Jeff Gennette is bullish on his company’s Backstage off-price retail concept.
Hudson’s Bay has appointed Vanessa LeFebvre as president of Lord & Taylor.
Macy’s is expanding its Star Rewards program, which will now be open to all customers, regardless of how they pay for their purchases. Additionally, all Star Rewards members will enjoy new benefits, including Star Money Days, Perks & Offers, and a Birthday Surprise.
Macy’s is rolling out two new digital initiatives that officials with the department store retailer feel will help boost the shopping experience for its customers.
Macy’s saw a slight increase in comparable store sales over the holiday shopping season, with the retailer also announcing that it will close 11 stores in the coming weeks.
Macy’s has taken another step to bridging its store and digital operations with the hiring of Jill Ramsey as the retailer’s chief product and digital revenue officer.