Michaels’ maker-oriented marketing strategy combined with the homebound consumer lifestyle seems to be paying off with strong third quarter results.
Michaels recently transformed two existing hometown retail locations as part of a larger strategy to reimagine the optimal maker shopping experience. Customers in the North Texas suburbs of McKinney and Plano can expect an entirely new look and feel when they visit their local store.
Michaels is launching an initiative dubbed Community Classroom as an educational, collaborative workspace program designed to attract consumers in search of new creative experiences.
HSN and the University of Tampa’s John P. Lowth Entrepreneurship Center, Sykes College of Business, are preparing the next American Dreams Academy— an interactive, educational and hands-on two-day experience for emerging entrepreneurs— which will be held in Cincinnati.
Brookstone has launched a new retail platform that will give makers and tech brands a greater profile, one that will establish a new store format for the company.
HOMEWORLD BUSINESS® and the Las Vegas Market have announced that leading e-commerce innovator The Grommet will be honored with the second annual “Design Influencer of the Year” award at the 2018 Housewares Design Awards, on Tuesday, January 30, 2018, at Las Vegas Market.
HSN has formed a new partnership with an investment company as the retailer continues to expand its American Dreams entrepreneur program.