As it looks to sharpen its e-commerce growth opportunities, Walmart said it is repositioning the Jet.com business, integrating Jet’s teams into its core e-commerce operations.
Walmart’s technology incubator, Store No. 8, has launched Jetblack, a new members-only conversational commerce shopping service that is said to combine the convenience of e-commerce with the customized attention of a personal assistant.
The game plan for recently acquired Jet.com is to target Millennials, provide a unique brand proposition and build on distribution advantages inherent and newly available to the e-commerce division, executives proposed at the Walmart annual analyst meeting.
Jet.com is launching a membership-style e-commerce site reminiscent of a warehouse club but with the ambition of beating Amazon.com on…