Soleus Air will be the primary sponsor of driver Brandon Jones at the 2019 NASCAR Gander Outdoors Truck Series Race set for July 11 at Kentucky Speedway.
Pier 1 Imports is undertaking what the company described as an “organizational redesign” of its corporate workforce to better align its operations with its long-term strategy and enable the company to improve agility, reduce costs and reinvest in building core competencies.
The Oneida Group has named Sean Gibson vp/marketing and product innovation. Gibson, said company officials, has an extensive background in brand management and consumer product marketing and has served since 2017 as the company’s director of marketing and innovation.
Emson has been named as the winner of the Advertiser of the Year award by the 2019 AdSphere Awards. The awards honor the top advertisers and brands in the direct response television industry and are presented by DRMetrix, a leading industry research company.
Hayneedle.com has launched a promotional deal with East West Partners, a developer that is leading up a family-oriented, mountain-resort project in Snowmass Village, CO, which now includes a retail component.
Overstock.com pursued more robust marketing initiatives in the third quarter ended September 30 and, partially because of those efforts, posted a net loss of $47.9 million, or $1.55 per diluted share, versus $786,000, or three cents per diluted share, in the year-earlier period.
Generation X has entered its prime earnings years, and Statista, referencing a poll conducted by YouGov on behalf of MarketingCharts, pointed out that TV ads and word-of-mouth are the most important purchase influencers for Gen Xers, beating any type of paid online advertising by a significant margin.
Jason Goldberg, a leading expert on connecting e-commerce with customer experiences, will offer advice and tips for omnichannel strategies at the upcoming Home Improvement eRetailer Summit, set to be held November 7-9 at the Hotel Monaco Chicago.