marketing

Retail
TJX Launching Holiday Contest

TJX, through its T.J.Maxx, Marshalls and HomeGoods retail banners, has prepared a holiday promotion and contest, Gift My Gathering, that will provide five families with a custom holiday get-together.

Appliances
SodaStream ‘Shame’ Campaign Honored

SodaStream International’s “Shame Or Glory” advertising campaign recently won the European Effie marketing award in the Carpe Diem category. The Effies competition is said to attract thousands of entries from around the world.

Retail
Crate & Barrel Partners With Reese Witherspoon

Crate & Barrel has teamed up with actress and producer Reese Witherspoon as the brand’s newest ambassador. The ongoing partnership, which will also incorporate Witherspoon’s own lifestyle and fashion brand Draper James, kicks off with the launch of Crate & Barrel’s holiday advertising campaign.

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