marketing

Retail
Staples Launches New Brand Campaign

Staples has kicked off a refresh of its brand and marketing message, which is primarily focused on its digital and delivery brand and its approach to engaging with large and small business customers.

Retail
Pier 1 Imports Reorganizing Corporate Structure

Pier 1 Imports is undertaking what the company described as an “organizational redesign” of its corporate workforce to better align its operations with its long-term strategy and enable the company to improve agility, reduce costs and reinvest in building core competencies.

Financials
Overstock Q3 Revenue Up, But Losses Also Grow

Overstock.com pursued more robust marketing initiatives in the third quarter ended September 30 and, partially because of those efforts, posted a net loss of $47.9 million, or $1.55 per diluted share, versus $786,000, or three cents per diluted share, in the year-earlier period.

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