marketing

Retail
Statista: Generation X Retains Old School Shopping Habits

Generation X has entered its prime earnings years, and Statista, referencing a poll conducted by YouGov on behalf of MarketingCharts, pointed out that TV ads and word-of-mouth are the most important purchase influencers for Gen Xers, beating any type of paid online advertising by a significant margin.

Retail
The Container Store Launches Brand Campaign

As The Container Store celebrates its 40th anniversary, the home organization specialty store is launching a new brand campaign focused on its mission of helping consumers maximize the space in their homes, company officials said.

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