marketing

Retail
Report: Walmart Taps White To Lead Marketing

William White, who has been svp/marketing at Target, will fill Walmart’s top marketing job, effective May 11, according to Bloomberg News, citing an internal company memo obtained by Bloomberg.

Retail
Sally Beauty Launches Brand Campaign

Sally Beauty has launched a new brand campaign that touts its expertise in hair color, hair care and nail care. The relaunch is underscored by the brand’s new motto, “Unleash Your PROtential,” a call to action communicating to customers that Sally Beauty is committed to empowering beauty enthusiasts to achieve salon-quality results from the comforts of home.

Retail
Walmart Boosts Partner Advertising Access

As more retailers and related companies build out their internal marketing functions, Walmart has launched its Advertising Partners program to expand advertiser access to Sponsored Products campaigns, said Lex Josephs, vp/sales and media partnerships, Walmart Media Group.

Retail
Overstock Enhances Personalized E-Mail Experience

Overstock said it is enhancing its customer focus by launching a completely dynamic and real-time e-mail experience. The personalized customer experience leverages Overstock’s proprietary technology built to create a real-time streaming platform.

Blog
The Art Of Promotion

One of the enjoyable aspects of my job is the opportunity to write about the constant flow of new products and the ever-changing retail marketplace. 

1 2 3 16