H-E-B and Stratacache, a provider of marketing technology and in-store customer experiences, are expanding their multi-year innovation partnership, focusing on delivering new actionable data and insights to create greater customer shopping experiences.
Overstock’s board of directors has appointed Barbara Messing as its newest independent director on August 4. Messing most recently held the role of svp/chief marketing officer for Walmart U.S., leading the marketing organization across the stores and e-commerce business while developing and amplifying brand strategy.
To support a just-launched initiative, Bed Bath & Beyond is releasing a new television commercial dubbed “Home Is Everything.”
In an effort to bring more awareness to the growing crisis around single-use plastic, Stasher, a manufacturer of reusable silicone storage bags, has launched a new marketing campaign titled “Save What Matters.”
SodaStream has expanded its leadership team with the addition of Matt Kahn as the new chief marketing officer at SodaStream USA.
Jura has promoted David Shull to evp/marketing and communications. Shull previously held the role of svp/sales and marketing. He reports to Richard Boynton, who was recently named chairman of the board and CEO of the company.
Sally Beauty has launched a new brand campaign that touts its expertise in hair color, hair care and nail care. The relaunch is underscored by the brand’s new motto, “Unleash Your PROtential,” a call to action communicating to customers that Sally Beauty is committed to empowering beauty enthusiasts to achieve salon-quality results from the comforts of home.
As more retailers and related companies build out their internal marketing functions, Walmart has launched its Advertising Partners program to expand advertiser access to Sponsored Products campaigns, said Lex Josephs, vp/sales and media partnerships, Walmart Media Group.
A new advertising campaign from Bed Bath & Beyond is taking a multifaceted approach to positioning itself as the home retailer who can help address an acute lifestyle issue: getting enough sleep.
In a new marketing campaign touting the company’s mobile-checkout scanning technology, Sam’s Club is featuring two of the world’s fastest athletes, champion sprinters Usain Bolt and Allyson Felix, to highlight the speed and ease of its Scan & Go service in a series of digital videos.
Full Circle has kicked off the #StartWithASponge marketing campaign. The new campaign is designed to encourage consumers to swap a plastic cleaning sponge for a natural cellulose cleaning sponge, which is plant-based and equally hard-working, the company said.
Twin Star Home is launching Elevate, a comprehensive marketing program designed to enhance the consumer outreach by its retail partners through sales training videos, branded digital and online content, visual merchandising tools, and advertising support.
Overstock said it is enhancing its customer focus by launching a completely dynamic and real-time e-mail experience. The personalized customer experience leverages Overstock’s proprietary technology built to create a real-time streaming platform.