marketing

Retail
Lowe’s Home Team To Engage Football Fans

Lowe’s is unveiling the first-ever Lowe’s “Home Team,” a group of current NFL players representing every team in the league, coming together to unite fans around connection and community this football season.

Retail
Target Names Cooper SVP/Marketing

Target has named Maurice Cooper as senior vice president of marketing. Cooper joins the company September 14 and will report to Rick Gomez, Target’s evp/chief marketing, digital and strategy officer.

Retail
Overstock Appoints Messing Independent Director

Overstock’s board of directors has appointed Barbara Messing as its newest independent director on August 4. Messing most recently held the role of svp/chief marketing officer for Walmart U.S., leading the marketing organization across the stores and e-commerce business while developing and amplifying brand strategy.

Retail
Sally Beauty Launches Brand Campaign

Sally Beauty has launched a new brand campaign that touts its expertise in hair color, hair care and nail care. The relaunch is underscored by the brand’s new motto, “Unleash Your PROtential,” a call to action communicating to customers that Sally Beauty is committed to empowering beauty enthusiasts to achieve salon-quality results from the comforts of home.

Retail
Walmart Boosts Partner Advertising Access

As more retailers and related companies build out their internal marketing functions, Walmart has launched its Advertising Partners program to expand advertiser access to Sponsored Products campaigns, said Lex Josephs, vp/sales and media partnerships, Walmart Media Group.

Retail
Overstock Enhances Personalized E-Mail Experience

Overstock said it is enhancing its customer focus by launching a completely dynamic and real-time e-mail experience. The personalized customer experience leverages Overstock’s proprietary technology built to create a real-time streaming platform.

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