marketing

Kitchenware
Fox Run Brands Renames Ironwood Gourmet

Fox Run Brands has renamed Ironwood Gourmet to Ironwood. The line features acacia wood pieces, such as cutting boards and serving bowls, which are said to be responsibly sourced and naturally antibacterial.

Retail
Walgreens Launches New Branding Campaign

Walgreens is focusing on what it called a legacy of care in a new, multifaceted brand positioning and identity that recently launched. The theme is reflected in the company’s new tagline, “Walgreens. Trusted since 1901.”

Retail
Ikea Promotion Highlights Holiday Entertaining

Ikea has launched a holiday entertaining promotion that links furniture and housewares in a manner that lets the company promote seasonal goods in a timely context. The promotion also reminds consumers that it offers not only furnishings but a range of housewares.

Home Décor
Joss & Main Sets Property Brothers Honeymoon House

Wayfair’s Joss & Main banner is collaborating with the HGTV series “Property Brothers at Home: Drew’s Honeymoon House,” acting as the exclusive provider of furniture and décor for several rooms in Drew Scott and fiancée Linda Phan’s first home in Los Angeles.

Retail
TJX Launching Holiday Contest

TJX, through its T.J.Maxx, Marshalls and HomeGoods retail banners, has prepared a holiday promotion and contest, Gift My Gathering, that will provide five families with a custom holiday get-together.

Appliances
SodaStream ‘Shame’ Campaign Honored

SodaStream International’s “Shame Or Glory” advertising campaign recently won the European Effie marketing award in the Carpe Diem category. The Effies competition is said to attract thousands of entries from around the world.

Retail
Crate & Barrel Partners With Reese Witherspoon

Crate & Barrel has teamed up with actress and producer Reese Witherspoon as the brand’s newest ambassador. The ongoing partnership, which will also incorporate Witherspoon’s own lifestyle and fashion brand Draper James, kicks off with the launch of Crate & Barrel’s holiday advertising campaign.

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