marketing

Blog
The Art Of Promotion

One of the enjoyable aspects of my job is the opportunity to write about the constant flow of new products and the ever-changing retail marketplace. 

Retail
Staples Launches New Brand Campaign

Staples has kicked off a refresh of its brand and marketing message, which is primarily focused on its digital and delivery brand and its approach to engaging with large and small business customers.

Retail
Pier 1 Imports Reorganizing Corporate Structure

Pier 1 Imports is undertaking what the company described as an “organizational redesign” of its corporate workforce to better align its operations with its long-term strategy and enable the company to improve agility, reduce costs and reinvest in building core competencies.

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