marketing

Retail
Pier 1 Imports Reorganizing Corporate Structure

Pier 1 Imports is undertaking what the company described as an “organizational redesign” of its corporate workforce to better align its operations with its long-term strategy and enable the company to improve agility, reduce costs and reinvest in building core competencies.

Financials
Overstock Q3 Revenue Up, But Losses Also Grow

Overstock.com pursued more robust marketing initiatives in the third quarter ended September 30 and, partially because of those efforts, posted a net loss of $47.9 million, or $1.55 per diluted share, versus $786,000, or three cents per diluted share, in the year-earlier period.

Retail
Statista: Generation X Retains Old School Shopping Habits

Generation X has entered its prime earnings years, and Statista, referencing a poll conducted by YouGov on behalf of MarketingCharts, pointed out that TV ads and word-of-mouth are the most important purchase influencers for Gen Xers, beating any type of paid online advertising by a significant margin.

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