marketing

Organization & Cleaning
Full Circle Kicks Off Sponge Social Media Campaign

Full Circle has kicked off the #StartWithASponge marketing campaign. The new campaign is designed to encourage consumers to swap a plastic cleaning sponge for a natural cellulose cleaning sponge, which is plant-based and equally hard-working, the company said.

Retail
Overstock Enhances Personalized E-Mail Experience

Overstock said it is enhancing its customer focus by launching a completely dynamic and real-time e-mail experience. The personalized customer experience leverages Overstock’s proprietary technology built to create a real-time streaming platform.

Blog
The Art Of Promotion

One of the enjoyable aspects of my job is the opportunity to write about the constant flow of new products and the ever-changing retail marketplace. 

Retail
Staples Launches New Brand Campaign

Staples has kicked off a refresh of its brand and marketing message, which is primarily focused on its digital and delivery brand and its approach to engaging with large and small business customers.

Retail
Pier 1 Imports Reorganizing Corporate Structure

Pier 1 Imports is undertaking what the company described as an “organizational redesign” of its corporate workforce to better align its operations with its long-term strategy and enable the company to improve agility, reduce costs and reinvest in building core competencies.

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