In a new marketing campaign touting the company’s mobile-checkout scanning technology, Sam’s Club is featuring two of the world’s fastest athletes, champion sprinters Usain Bolt and Allyson Felix, to highlight the speed and ease of its Scan & Go service in a series of digital videos.
Full Circle has kicked off the #StartWithASponge marketing campaign. The new campaign is designed to encourage consumers to swap a plastic cleaning sponge for a natural cellulose cleaning sponge, which is plant-based and equally hard-working, the company said.
Twin Star Home is launching Elevate, a comprehensive marketing program designed to enhance the consumer outreach by its retail partners through sales training videos, branded digital and online content, visual merchandising tools, and advertising support.
Overstock said it is enhancing its customer focus by launching a completely dynamic and real-time e-mail experience. The personalized customer experience leverages Overstock’s proprietary technology built to create a real-time streaming platform.
Bob’s Discount Furniture is embarking on an ambitious new brand campaign, designed to shed light on how it creates and offers accessible value for its customers.
Rite Aid has named Erik Keptner to the newly created position of senior vice president and chief marketing and merchandising officer, effective June 24, 2019.
Robinson Home Products recently unveiled a new corporate logo, adding a modern and updated look to an enduring business, stated the company.
To help promote its curbside pickup service, H-E-B will host a three-day Cars as Stars exhibition at Celebrity Fan Fest, San Antonio’s premier comic convention.
Wüsthof recently revealed an evolved new brand identity, reflecting both its centuries of heritage and its contemporary leadership in the cutlery category.
With the survival of Sears now a settled issue, at least for now, the venerable retailer is now focused on putting its brand back in front of consumers and letting shoppers know the company is, in fact, still in business.
Soleus Air will be the primary sponsor of driver Brandon Jones at the 2019 NASCAR Gander Outdoors Truck Series Race set for July 11 at Kentucky Speedway.
Pier 1 Imports is undertaking what the company described as an “organizational redesign” of its corporate workforce to better align its operations with its long-term strategy and enable the company to improve agility, reduce costs and reinvest in building core competencies.
The Oneida Group has named Sean Gibson vp/marketing and product innovation. Gibson, said company officials, has an extensive background in brand management and consumer product marketing and has served since 2017 as the company’s director of marketing and innovation.