millennials

Retail
Report: Dollar General Testing New Urban Store Concept

As it continues to expand and open more stores beyond its rural community base, Dollar General is eyeing a new urban store concept dubbed DGX, according to a recent Bloomberg article.

Retail
Jet Tailors Branding To Reach Urban Millennial Consumer

At a panel held last week in New York, David Echegoyen, chief customer officer at Jet.com, told the audience that the company’s recent refocus on the affluent, urban Millennial consumer represents not so much as a change in its approach to the marketplace as a shift driven in large measure by its purchase by Walmart.

Retail
Statista: Generation X Retains Old School Shopping Habits

Generation X has entered its prime earnings years, and Statista, referencing a poll conducted by YouGov on behalf of MarketingCharts, pointed out that TV ads and word-of-mouth are the most important purchase influencers for Gen Xers, beating any type of paid online advertising by a significant margin.

Other
Amazon, Whole Foods Ignite Grocery Digital Transformation: Part 2

In purchasing Whole Foods Market, Amazon became a major player in the grocery store channel, and also forced established retailers to go more boldly into the digital space. HomeWorld’s Supermarket Report looks at Amazon’s Whole Foods initiatives, online trends in the grocery channel and how technology is playing a key role.

Tabletop
Spring New York Tabletop Market Taps Into Millennial Lifestyles

The tabletop category has reached a critical point as Millennials age into a variety of new life moments that have the potential to significantly grow the market. However, the industry must focus even more heavily on innovation within the category in order to tap into that growth potential, noted Joe Derochowski, home industry analyst for the NPD Group, on day two, April 11, of the spring New York Tabletop Market.

Retail
Study: Younger Consumers Demand Loyalty From Brands

A newly released study, “The Rules of NextGen Loyalty,” from Alliance Data’s card services division, has determined that Generation Z and Millennials have been empowered by unique experiences, technology, and the power of choice to engage brands and consider loyalty in new ways.

Retail
Packaged Facts: Mobile Commerce Gains

In a new report, “Digital Payments in the U.S.: Consumer Usage, Wallets and P2P,” market research firm Packaged Facts indicated that the percentage of American adult consumers reporting mobile Internet activity within 30 days prior reached 52% during 2017, up about 50% in just four years. But it indicated that different demographic groups are taking different approaches to m-commerce.

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