millennials

Retail
Survey: Consumers Connecting Core Values To Shopping In 2020

Shopkick surveyed more than 16,000 consumers across the country to gain insights into 2020 shopping habits. The shopping rewards app looked at purchasing behavior, the use of mobile, brand loyalty and more.

Retail
Jet Tailors Branding To Reach Urban Millennial Consumer

At a panel held last week in New York, David Echegoyen, chief customer officer at Jet.com, told the audience that the company’s recent refocus on the affluent, urban Millennial consumer represents not so much as a change in its approach to the marketplace as a shift driven in large measure by its purchase by Walmart.

Retail
Statista: Generation X Retains Old School Shopping Habits

Generation X has entered its prime earnings years, and Statista, referencing a poll conducted by YouGov on behalf of MarketingCharts, pointed out that TV ads and word-of-mouth are the most important purchase influencers for Gen Xers, beating any type of paid online advertising by a significant margin.

Other
Amazon, Whole Foods Ignite Grocery Digital Transformation: Part 2

In purchasing Whole Foods Market, Amazon became a major player in the grocery store channel, and also forced established retailers to go more boldly into the digital space. HomeWorld’s Supermarket Report looks at Amazon’s Whole Foods initiatives, online trends in the grocery channel and how technology is playing a key role.

Tabletop
Spring New York Tabletop Market Taps Into Millennial Lifestyles

The tabletop category has reached a critical point as Millennials age into a variety of new life moments that have the potential to significantly grow the market. However, the industry must focus even more heavily on innovation within the category in order to tap into that growth potential, noted Joe Derochowski, home industry analyst for the NPD Group, on day two, April 11, of the spring New York Tabletop Market.

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