Black Friday remains a meaningful date even as retailers stretch out the promotion to as long as a week. About 17% of consumers responding to The NPD Group’s 2019 Holiday Purchase Intentions Survey said they plan to wait to start their holiday shopping on Black Friday itself.
Weeks before the Thanksgiving holiday and what traditionally was the start of the holiday shopping season, consumers have been out buying gifts. But for many, the annual trek to their favorite store or local mall has not yet begun.
The NPD Group’s home division presented its sixth annual industry performance awards during the International Home + Housewares Show, on Saturday, March 2.
As consumers hit the stores and e-commerce outlets during the upcoming holiday season, one in three shoppers is expected to purchase products for the home, according to The NPD Group’s 2018 Holiday Purchase Intentions survey.
The NPD Group’s home division on Saturday, March 10, presented its fifth annual industry performance awards during the International Home + Housewares Show.
The small home appliance segment was among the top performing product categories during the recent holiday season, according to The NPD Group.
The week before Thanksgiving brought slower sales growth for some product categories covered by The NPD Group, and steeper declines for others, resulting in a slight overall decrease in the third week of November versus the week in 2016, according to the market research firm.
HomeWorld Business is launching an exclusive monthly video series featuring housewares analytics and insights by The NPD Group’s Joe Derochowski, executive director and home industry analyst.
The holiday 2017 shopping season will be the first when more consumers in the U.S. start shopping in the mid-season Thanksgiving weekend through Cyber Monday period rather than later, according to The NPD Group.
NPD sees potential growth for tabletop sales that can translate into more lifestyle and cross-selling opportunities for retailers beyond wedding registry purchases, particularly with kitchen gadgets and beverageware.
Practical considerations about price, convenience and product quality are paramount when consumers consider where and how to do their back-to-school shopping, whether in-store or online, according to the new back-to-school report from The NPD Group.
A newly released study from The NPD Group’s Checkout Tracking shows that some of the biggest names in retailing and food service have become thoroughly woven into American life, reaching a high percentage of buyers at least once a year with Walmart, McDonald’s and Target on top. More than 80% of consumers in the United States shopped at those retailers in 2016.