When Amazon kicks off its Prime Day event, this year slated for October 13 and 14, a significant share of holiday shopping season sales are likely to pour into company coffers, according to Numerator.
An early read on the week of August 8 indicates that retail continues to add sales, as the Numerator index for the sector reached 115, or about 15 points above last year’s revenues, as tracked by the market research firm.
Numerator has developed a method of dividing consumers and evaluating their shopping activities by their reaction to the COVID-19 pandemic as it has affected the U.S., which, in one case, is better news for Target.
According to market research firm Numerator, the week of June 7 saw household shopping visits in the U.S. come up even with the frequency seen a year earlier.
According to market research firm Numerator, a fifth of households across the U.S. will take part in Amazon Prime Day this year, an event that continues to help the company connect with consumers.
Market research firm Numerator analyzed Amazon private label initiatives, and the company’s 135 own and 330 exclusive brands, determining that consumables are primed for growth even if 58% of sales occur in electronics, with Alexa-enabled products leading the pack.
While the issue of tariffs has been much discussed throughout 2018, retailers and housewares product suppliers have expressed concern about their potential impact on consumer buying habits.