According to Numerator, home merchandise sales have done well in the 2020 holiday season.
Market research firm Numerator has released new Prime Day 2020 findings that, coupled with survey data, indicate Amazon will lead the holiday shopping season in terms of household penetration in the U.S.
According to market research firm Numerator, the week of June 7 saw household shopping visits in the U.S. come up even with the frequency seen a year earlier.
According to market research firm Numerator, a fifth of households across the U.S. will take part in Amazon Prime Day this year, an event that continues to help the company connect with consumers.
Market research firm Numerator analyzed Amazon private label initiatives, and the company’s 135 own and 330 exclusive brands, determining that consumables are primed for growth even if 58% of sales occur in electronics, with Alexa-enabled products leading the pack.
While the issue of tariffs has been much discussed throughout 2018, retailers and housewares product suppliers have expressed concern about their potential impact on consumer buying habits.