omnichannel

Retail
Rite Aid Teams With Adobe To Drive Digital Initiatives

Rite Aid has entered into a strategic partnership with Adobe to deliver seamless, personalized and connected health and wellness experiences for Rite Aid customers via Adobe Experience Cloud, an end-to-end solution for experience creation, marketing, advertising, analytics and commerce.

Retail
Forrester: Stores Still Important To Tech-Challenged Retailers

Market research firm Forrester has released its report, “The State Of Retailing Online 2019: Omnichannel, Marketing, And Personalization,” a look at how retailers and digital business professionals are thinking about and investing in stores and online, which indicated that 54% of retailers plan to open new stores in 2019.

Retail
Year Of The Store: Brick-And-Mortar Builds A New Foundation For Digital Age

Since this still-young century commenced, the onrush of e-commerce has commanded the attention of the retail industry, and housewares and home furnishings categories, but 2019 may mark a turning point in the prospects of the physical store as new ideas applied to brick-and-mortar operations offer consumers fresh and frequently intriguing propositions.

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