Overstock has appointed Adrianne Lee as its chief financial officer. Lee will assume the role on March 31, 2020 and will oversee all financial aspects of the company, including financial planning and analysis, accounting and financial reporting, and managing tax, treasury, internal audit, and investor relations.
Overstock has appointed Mark Baker as chief product officer of its retail shopping site. In this role, Baker will lead all product management and user experience across the company’s customer, marketing, digital experience, merchandising, and operations organizations.
Overstock has appointed Joel Weight as chief technology officer for its retail shopping site. Weight is a nine-year veteran of Overstock’s family of companies, most recently serving as chief operations officer at Medici Ventures, Overstock’s wholly owned subsidiary and blockchain accelerator.
The board of directors of Overstock has appointed Dr. Robert Shapiro to the board as of February 17. Shapiro is the chairman and founder of Sonecon, LLC, a firm advising businesses, governments and non-profit organizations on economic and security-related matters.
On October 6, Overstock will celebrate its 20th anniversary with what it said will be the biggest event in company history, Customer Day. The 36-hour sale will run through October 7 and will give customers access to Overstock’s deepest discounts, free shipping, double rewards and limited time Flash Deals.
Overstock said it is enhancing its customer focus by launching a completely dynamic and real-time e-mail experience. The personalized customer experience leverages Overstock’s proprietary technology built to create a real-time streaming platform.
Overstock continues restructuring its retail business as it posted a first quarter loss and named Dave Nielsen president of retail.
Overstock.com pursued more robust marketing initiatives in the third quarter ended September 30 and, partially because of those efforts, posted a net loss of $47.9 million, or $1.55 per diluted share, versus $786,000, or three cents per diluted share, in the year-earlier period.
Overstock.com has added three new executives to its retail leadership team. Catherine Borda was appointed to the newly created position of chief customer officer, Chris Donnelly appointed chief of staff to the president, and former Overstock co-president Dave Nielsen appointed chief sourcing and operations officer.