personalization

Retail
Overstock Extends Personalization Technology

Overstock is extending its real-time personalization technology to its site. The integration builds on the retailer’s recent development of a fully-dynamic email experience.

Retail
Overstock Enhances Personalized E-Mail Experience

Overstock said it is enhancing its customer focus by launching a completely dynamic and real-time e-mail experience. The personalized customer experience leverages Overstock’s proprietary technology built to create a real-time streaming platform.

Retail
Forrester: Stores Still Important To Tech-Challenged Retailers

Market research firm Forrester has released its report, “The State Of Retailing Online 2019: Omnichannel, Marketing, And Personalization,” a look at how retailers and digital business professionals are thinking about and investing in stores and online, which indicated that 54% of retailers plan to open new stores in 2019.

Retail
Ahold Delhaize Forms Peapod Digital Labs

Ahold Delhaize USA has created a new division, Peapod Digital Labs, which will drive digital and e-commerce innovation, technology and experience to meet the changing needs of customers under all of its local supermarket brands.