personalization

Retail
Walgreens Boosts Personalization Partnership

As it looks to deliver personalized health care and shopping offerings, Walgreens Boots Alliance has expanded its strategic partnership with Microsoft and Adobe, one established to launch a world-class digital experience and customer insights platform.

Appliances
KitchenAid Creates Stand Mixer Customization Tool

KitchenAid has launched an exclusive customization tool in the U.S. so consumers can create their own unique stand mixer by choosing the colors, custom engraving the trimband and selecting from several bowls to complement the design.

Retail
Overstock Enhances Personalized E-Mail Experience

Overstock said it is enhancing its customer focus by launching a completely dynamic and real-time e-mail experience. The personalized customer experience leverages Overstock’s proprietary technology built to create a real-time streaming platform.

Retail
Forrester: Stores Still Important To Tech-Challenged Retailers

Market research firm Forrester has released its report, “The State Of Retailing Online 2019: Omnichannel, Marketing, And Personalization,” a look at how retailers and digital business professionals are thinking about and investing in stores and online, which indicated that 54% of retailers plan to open new stores in 2019.

Retail
Ahold Delhaize Forms Peapod Digital Labs

Ahold Delhaize USA has created a new division, Peapod Digital Labs, which will drive digital and e-commerce innovation, technology and experience to meet the changing needs of customers under all of its local supermarket brands.