As part of the company’s urban strategy, which has thus far focused on New York City, Ikea Retail U.S. will open a Queens store in space that once housed a Sears location.
Ikea launched a new chapter in its expansion in the U.S. as it opened its first Planning Studio in New York this week, a retail concept that is part prototype and part test operation, a spokesperson said.
Ikea recently announced that it would open its first city-center location in the U.S., dubbed the Ikea Planning Studio, in New York. The company said that the business will open on April 15.
Ikea’s strategy for its new, urban Planning Studio is based less on its past practices and more on an omnichannel approach the retailer is embracing.