According to a study from marketing technology and analytics agency Adlucent, consumers planning to take advantage of Amazon Prime Day remain enthusiastic about the e-tailer. But the shopping doesn’t stop there, as approximately 68% of consumers will explore beyond Amazon, comparing products and prices on other sites.
According to market research firm Numerator, a fifth of households across the U.S. will take part in Amazon Prime Day this year, an event that continues to help the company connect with consumers.
Prime Day has become an event, according to market research firm A.T. Kearney, with 63% of Amazon.com customers planning their participation in the promotion four days before its launch, but that doesn’t mean the e-tailer is the only company that benefited from the occasion.
Despite technical difficulties that had Amazon.com offline intermittently during Prime Day, the company said its annual online summer sale day was a success with sales surpassing Cyber Monday and Black Friday.
As retailers launch promotions to counter Amazon.com’s Prime Day marketing extravaganza, eBay has released a list of products it is discounting as part of what it calls its summer sale.
Lamps Plus, a long-time Marketplace participant, will launch its first Amazon mobile video ad campaign next Tuesday, July 17, which happens to be this year’s version of the e-tailer’s annual Prime Day.
Target is going head-to-head with Amazon’s annual Prime Day sale with its own one-day sale on Target.com set for Tuesday, July 17.
In a letter to shareholders, Jeff Bezos, Amazon.com CEO, detailed highlights of the 2017 fiscal year, and revealed that the company has exceeded 100 million paid Prime memberships worldwide just 13 years after the program’s launch.