According to a Placer.ai whitepaper report, the 2020 holiday shopping season kicked into high gear long before the leaves changed colors, with consumer concerns over unemployment and uncertainty about meeting-up with friends and families to exchange holiday gifts prompting consideration of new ways to celebrate, not to mention Amazon’s shift of Prime Day.
The National Retail Federation reported that retail sales gained for the sixth month in a row during October, with sales higher than the same time last year as the U.S. economy continued to recover and consumers began their holiday shopping early.
Market research firm Numerator has released new Prime Day 2020 findings that, coupled with survey data, indicate Amazon will lead the holiday shopping season in terms of household penetration in the U.S.
September retail sales results hold positive prospects for the holiday season, according to Deborah Weinswig, CEO and founder of Coresight Research and Alex Fitzgerald, a principal in the consumer practice at Kearney, a global management consulting firm.
With Prime Day over, Amazon has launched what it described as Black Friday-worthy deals in a promotion dubbed “Holiday Dash” that features discounts from small businesses and top brands across categories from home, kitchen and beauty to toys, electronics and fashion.
When Amazon kicks off its Prime Day event, this year slated for October 13 and 14, a significant share of holiday shopping season sales are likely to pour into company coffers, according to Numerator.
Amazon is getting another contender for shopping on what has been set as its latest Prime Day event on October 13 and 14, this time from Newegg.
A recent Coresight Research study suggests that this upcoming holiday season will be one when previous trends will reverse or shift as consumers consider how they feel about where and when they spend money.
Amazon is reportedly postponing its key shopping event, Prime Day, until at least early October due to the coronavirus pandemic, according to media reports.
Amazon is reportedly planning to delay its annual Prime Day sales event until September, as the e-commerce retailer continues to grapple with the surge in online shopping due to the coronavirus, according to the Wall Street Journal.
Amazon continued touting its expansion of Prime and one-day delivery as it posted second quarter sales up 20%.
Prime Day 2019 rolled through as Amazon’s largest shopping event ever with more than one million deals exclusively for Prime members, the company declared.
According to the company, Amazon discounts on Prime Day June 15 saved its Prime members across the U.S. hundreds of millions of dollars and more bargains are coming, including deals on smart home, home furnishings and housewares.
According to a study from marketing technology and analytics agency Adlucent, consumers planning to take advantage of Amazon Prime Day remain enthusiastic about the e-tailer. But the shopping doesn’t stop there, as approximately 68% of consumers will explore beyond Amazon, comparing products and prices on other sites.
This year, Amazon is running its Prime Day sales promotion from July 15 to 16, but it already has begun running associated deals, including in home categories, and announced a high-profile musical event that will promote the main occasion.
With the event this year expanded to 48 hours, Amazon will launch its annual Prime Day at midnight Pacific Time on Monday, July 15.
According to market research firm Numerator, a fifth of households across the U.S. will take part in Amazon Prime Day this year, an event that continues to help the company connect with consumers.
Prime Day has become an event, according to market research firm A.T. Kearney, with 63% of Amazon.com customers planning their participation in the promotion four days before its launch, but that doesn’t mean the e-tailer is the only company that benefited from the occasion.
It was another strong quarter for Amazon as the Internet giant continued on its profit streak, topping over $2 billion for the first time.
Despite technical difficulties that had Amazon.com offline intermittently during Prime Day, the company said its annual online summer sale day was a success with sales surpassing Cyber Monday and Black Friday.