Amazon is reportedly planning to delay its annual Prime Day sales event until September, as the e-commerce retailer continues to grapple with the surge in online shopping due to the coronavirus, according to the Wall Street Journal.
Amazon continued touting its expansion of Prime and one-day delivery as it posted second quarter sales up 20%.
Prime Day 2019 rolled through as Amazon’s largest shopping event ever with more than one million deals exclusively for Prime members, the company declared.
According to the company, Amazon discounts on Prime Day June 15 saved its Prime members across the U.S. hundreds of millions of dollars and more bargains are coming, including deals on smart home, home furnishings and housewares.
According to a study from marketing technology and analytics agency Adlucent, consumers planning to take advantage of Amazon Prime Day remain enthusiastic about the e-tailer. But the shopping doesn’t stop there, as approximately 68% of consumers will explore beyond Amazon, comparing products and prices on other sites.
This year, Amazon is running its Prime Day sales promotion from July 15 to 16, but it already has begun running associated deals, including in home categories, and announced a high-profile musical event that will promote the main occasion.
With the event this year expanded to 48 hours, Amazon will launch its annual Prime Day at midnight Pacific Time on Monday, July 15.
According to market research firm Numerator, a fifth of households across the U.S. will take part in Amazon Prime Day this year, an event that continues to help the company connect with consumers.
Prime Day has become an event, according to market research firm A.T. Kearney, with 63% of Amazon.com customers planning their participation in the promotion four days before its launch, but that doesn’t mean the e-tailer is the only company that benefited from the occasion.
It was another strong quarter for Amazon as the Internet giant continued on its profit streak, topping over $2 billion for the first time.
Despite technical difficulties that had Amazon.com offline intermittently during Prime Day, the company said its annual online summer sale day was a success with sales surpassing Cyber Monday and Black Friday.
Downdetector.com has reported that the problems Amazon.com has suffered with outages on its website have fallen significantly since peaking shortly after the start of Prime Day yesterday, July 16, at 3 p.m. eastern time.
Amazon’s annual Prime Day went live at 3 p.m. EDT, and soon after the website crashed.
As retailers launch promotions to counter Amazon.com’s Prime Day marketing extravaganza, eBay has released a list of products it is discounting as part of what it calls its summer sale.
Lamps Plus, a long-time Marketplace participant, will launch its first Amazon mobile video ad campaign next Tuesday, July 17, which happens to be this year’s version of the e-tailer’s annual Prime Day.
Target is going head-to-head with Amazon’s annual Prime Day sale with its own one-day sale on Target.com set for Tuesday, July 17.
Prime Day is becoming bigger, Amazon.com said, in part by becoming longer.
In a letter to shareholders, Jeff Bezos, Amazon.com CEO, detailed highlights of the 2017 fiscal year, and revealed that the company has exceeded 100 million paid Prime memberships worldwide just 13 years after the program’s launch.
First, there was Amazon’s Prime Day and now Wayfair is debuting a special sale day of its own.
Second quarter net sales at Amazon.com were up 25%, but the company reported declines in net income and earnings per share.