According to a Placer.ai whitepaper report, the 2020 holiday shopping season kicked into high gear long before the leaves changed colors, with consumer concerns over unemployment and uncertainty about meeting-up with friends and families to exchange holiday gifts prompting consideration of new ways to celebrate, not to mention Amazon’s shift of Prime Day.
Market research firm Numerator has released new Prime Day 2020 findings that, coupled with survey data, indicate Amazon will lead the holiday shopping season in terms of household penetration in the U.S.
September retail sales results hold positive prospects for the holiday season, according to Deborah Weinswig, CEO and founder of Coresight Research and Alex Fitzgerald, a principal in the consumer practice at Kearney, a global management consulting firm.
With Prime Day over, Amazon has launched what it described as Black Friday-worthy deals in a promotion dubbed “Holiday Dash” that features discounts from small businesses and top brands across categories from home, kitchen and beauty to toys, electronics and fashion.
A recent Coresight Research study suggests that this upcoming holiday season will be one when previous trends will reverse or shift as consumers consider how they feel about where and when they spend money.
According to a study from marketing technology and analytics agency Adlucent, consumers planning to take advantage of Amazon Prime Day remain enthusiastic about the e-tailer. But the shopping doesn’t stop there, as approximately 68% of consumers will explore beyond Amazon, comparing products and prices on other sites.
According to market research firm Numerator, a fifth of households across the U.S. will take part in Amazon Prime Day this year, an event that continues to help the company connect with consumers.
Prime Day has become an event, according to market research firm A.T. Kearney, with 63% of Amazon.com customers planning their participation in the promotion four days before its launch, but that doesn’t mean the e-tailer is the only company that benefited from the occasion.
Despite technical difficulties that had Amazon.com offline intermittently during Prime Day, the company said its annual online summer sale day was a success with sales surpassing Cyber Monday and Black Friday.