private label manufacturers association

PLMA: Private Label Brands Gain In Mass Market

An analysis of recent Nielsen data by the Private Label Manufacturers Association (PLMA) indicated that store brand dollar volume in the mass retail channel grew 41% over the past five years compared to a gain of only 7.4% for national brands in the period.

PLMA: Store Brands Gain In 2017

The Private Label Manufacturers Association, citing new Nielsen numbers, reported that store brand sales jumped by almost 10% last year in mass merchants, club stores and dollar stores even as the mass channel came closer than ever before to overtaking traditional supermarkets as the place where consumers most often buy their groceries.