private label

Numerator: CPG Goods Drive Amazon Own Brand Sales Gains

Market research firm  Numerator analyzed Amazon private label initiatives, and the company’s 135 own and 330 exclusive brands, determining that consumables are primed for growth even if 58% of sales occur in electronics, with Alexa-enabled products leading the pack.

PLMA: Private Label Brands Gain In Mass Market

An analysis of recent Nielsen data by the Private Label Manufacturers Association (PLMA) indicated that store brand dollar volume in the mass retail channel grew 41% over the past five years compared to a gain of only 7.4% for national brands in the period.

Home Décor
Bed Bath & Beyond Launches New Home Brand

To further its strategy of becoming a destination for a greater range of home-oriented buying occasions, Bed Bath & Beyond is rolling out its first-ever private label whole home brand. Designed by Bed Bath & Beyond, the Bee & Willow Home brand encompasses home décor, furniture and textiles.

At Home Launches Consumer Financing Program

At Home is offering a new consumer financing program through Synchrony Financial. The two companies have reached a multi-year agreement to provide qualifying cardholders with dual card and private label credit cards beginning in spring 2017.

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