Ikea has launched a holiday entertaining promotion that links furniture and housewares in a manner that lets the company promote seasonal goods in a timely context. The promotion also reminds consumers that it offers not only furnishings but a range of housewares.
An Amazon.com marketplace discount initiative could pose a threat to MAP pricing, according to online marketing firm CPC Strategy.
Neoflam is wrapping up the fourth quarter with a “21 Days Of Christmas” sales event. During the promotion, Neoflam is giving away more than $3,000 in kitchen products and offering special pricing on a wide range of items. The event runs until December 24.
After almost tripling its online product assortment this year from eight million to more than 23 million items, Walmart is offering its largest Cyber Week assortment to date and kicking off the promotional period the day after Thanksgiving with online specials.
With year’s end looming, Target Corp. announced it holiday promotional plans, which feature popular gift picks and holiday needs as well as a revolving deal beginning in mid-November that will offer customers $10 off a $50 purchase on a different product category each week, including home, grocery, apparel, accessories, trim and toys.
Swiss Diamond and Better Than Bouillon have partnered for exclusive online content as well as a product giveaway. The companies will be developing videos and hosting guest bloggers from now until January 13, which will coincide with a consumer contest.