promotion

Retail
Survey: Amazon Prime Day Shoppers Set To Check Other Sites

According to a study from marketing technology and analytics agency Adlucent, consumers planning to take advantage of Amazon Prime Day remain enthusiastic about the e-tailer. But the shopping doesn’t stop there, as approximately 68% of consumers will explore beyond Amazon, comparing products and prices on other sites.

Blog
The Art Of Promotion

One of the enjoyable aspects of my job is the opportunity to write about the constant flow of new products and the ever-changing retail marketplace. 

Retail
Overstock To Hold Customer Day October 15

Overstock.com is seizing a day of its own. Like its pure play competitors, Overstock is designating a day, October 15, for a special promotional event. The foundation of the promotion will be the company’s 19th anniversary.

Retail
Ikea Promotion Highlights Holiday Entertaining

Ikea has launched a holiday entertaining promotion that links furniture and housewares in a manner that lets the company promote seasonal goods in a timely context. The promotion also reminds consumers that it offers not only furnishings but a range of housewares.

Retail
Staples Launches Teacher Appreciation Days

This back to school season, Staples is honoring educators with Teacher Appreciation Days, an event that includes a 10% discount to help teachers save money and stock their classrooms with the essentials necessary for the new school year.

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