Lowe’s is tying Super Bowl tickets into its Black Friday promotion.
According to a study from marketing technology and analytics agency Adlucent, consumers planning to take advantage of Amazon Prime Day remain enthusiastic about the e-tailer. But the shopping doesn’t stop there, as approximately 68% of consumers will explore beyond Amazon, comparing products and prices on other sites.
In an example of never say die attitude, and at least some supplier largesse, Sears Holding has announced its holiday doorbuster deals for its Sears and Kmart stores.
Marshalls has come up with a unique promotion designed to demonstrate that it can be a destination for Father’s Day and other gift-giving occasions.
Ikea has launched a holiday entertaining promotion that links furniture and housewares in a manner that lets the company promote seasonal goods in a timely context. The promotion also reminds consumers that it offers not only furnishings but a range of housewares.
An Amazon.com marketplace discount initiative could pose a threat to MAP pricing, according to online marketing firm CPC Strategy.