A.T. Kearney: Back-To-School Sales Could Improve

After conducting a study of adults planning to shop for back-to-school merchandise, A.T. Kearney, a strategy and consulting firm, said that almost 80% of consumers plan to spend the same or more on back-to-school shopping this season versus the 2015 period, despite a 3.4% drop in consumer confidence from this time a year ago.

eMarketer: Online Back-To-School Sales Growing

Sales should increase in the 2016 back-to-school shopping season, market research firm eMarketer stated, with online revenue gains significantly outpacing…