public relations

The Lost Art Of Conversation

Over the past few weeks, I’ve had several discussions with my friends on the PR side of the world regarding what feels like a decrease in marketing efforts across the housewares industry.

Walgreens Boots Enters Global Communications Pact With WPP

Walgreens Boots Alliance is partnering with communications services firm WPP and selected a team of WPP agencies to develop a comprehensive marketing strategy for its retail and wholesale businesses as well as its health and beauty product brands.