As it continues to adjust its business model after the QVC and HSN merger, Qurate Retail struggled in a challenging first quarter.
QVC has unveiled a new visual identity, logo and a new app for iPhone devices, designed to enrich the video-based shopping experiences QVC offers, particularly in the mobile platform.
Qurate Retail Group is rolling out several programs that company officials said build on its history in video, digital and social e-commerce.
Qurate Retail Group has announced a series of initiatives designed to position its HSN and QVC U.S. businesses for long-term growth, increase synergies and accelerate the company’s digital transformation. The moves include the elimination of the QVC U.S. president position, with the exit of Steve Hofmann, who currently holds that position, and the combination of buying staffs.
After completing a spin off from GCI Liberty and changing its name from Liberty Interactive, Qurate Retail, parent of QVC and HSN among other retail operations, posted first quarter net income of $142 million, or 30 cents per share, versus $91 million, or 20 cents per share, in the year-before period.
Liberty Interactive Corporation is renaming itself the Qurate Retail Group.