While weddings may have looked a little different this year, according to The Knot Registry’s 2020 Year In Review report, consumers still embraced registries as a way to celebrate loved ones.
Macy’s and Zola, a registry and wedding planning platform, have launched a wedding registry partnership. Engaged couples can now register for over 2,000 of Macy’s private brand and exclusive gifts across bedding, bath, tabletop, and home, directly on Zola.
Bed Bath & Beyond has launched a new wedding registry category, Gift Experiences. In an exclusive partnership with experience platform Vebo, new and current registrants at Bed Bath & Beyond can now select and add Gift Experiences to their registry for more than 300 memorable experiences, in addition to adding items from the retailer’s product assortment.
Weddings remain a vital component of retail-based registries, but other life moments such as graduation are gaining momentum, according to MyRegistry.com.
The registry marketplace in recent years has continued to evolve and move beyond key life moments such as weddings and the birth of a baby.
If there is one overriding question on the lips of suppliers and retailers alike it’s, “What are consumers buying?”
This spring, Pottery Barn is enhancing its registry collection with the debut of several new collections of apparel and accessories by designer Monique Lhuillier. The collection includes an array of home products that includes tabletop, décor, bedding and gifts.
As brick-and-mortar stores continue to evolve how they present their registry and other home merchandise, they continue to turn to modern tastemakers to help them do so.
Williams-Sonoma has launched a cross-brand registry program called The One Registry Collective. It will allow gift registrants to build a registry that includes items from Williams Sonoma, West Elm, Pottery Barn and Pottery Barn Kids all in one place.
Wayfair is expanding its housewares business in an initiative that includes providing shoppers a broader product selection as well as new specialty and savings shops developed to combine inspiration, convenience and fast delivery for items across segments from kitchen tools to tabletop to organization.
Target is enhancing its wedding registry with a new partnership with Honeyfund, a honeymoon registry startup. Through the program, Target consumers will have the chance to register for honeymoon experiences, flights, dinners and more in addition to popular household items all on one platform.
NPD sees potential growth for tabletop sales that can translate into more lifestyle and cross-selling opportunities for retailers beyond wedding registry purchases, particularly with kitchen gadgets and beverageware.