iMedia Brands has debuted its live broadcast program, “Cooking with Shaq,” on ShopHQ. The program is part of the company’s partnership with Authentic Brands Group, Shaquille O’Neal and ShopHQ, and will also include a collection of kitchenware, cookware, and grill products.
iMedia Brands has formed a partnership with Authentic Brands Group for Shaquille O’Neal and ShopHQ, its flagship nationally distributed television retailing network. The agreement includes a nationally televised live program, “In the Kitchen with Shaq,” as well as a product partnership for a collection of kitchenware, cookware, and grill products.
iMedia Brands has officially completed the on-air rebranding of its flagship, nationally distributed shopping entertainment network to ShopHQ (formerly Evine), capping a six-week awareness campaign with its customers across its television, online, mobile and social media platforms.
As it posted declining results in the first quarter, Evine emphasized executive changes and initiatives designed to turn around the business.