shoppertrak

Retail
ShopperTrak: Late Season Boosts Holiday Store Traffic

ShopperTrak store traffic data for the Sunday before Thanksgiving Day, November 18  through Saturday, December 29, 2018, came in with slightly lower overall totals versus the period in the year earlier, but late season shoppers helped ensure that brick-and-mortar retailers saw a relatively successful holiday sales period before the calendar flipped to 2019.