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The Lost Art Of Conversation

Over the past few weeks, I’ve had several discussions with my friends on the PR side of the world regarding what feels like a decrease in marketing efforts across the housewares industry.

Retail
Ikea Promotion Highlights Holiday Entertaining

Ikea has launched a holiday entertaining promotion that links furniture and housewares in a manner that lets the company promote seasonal goods in a timely context. The promotion also reminds consumers that it offers not only furnishings but a range of housewares.

Retail
West Elm Launches Pinterest Style Finder

West Elm recently introduced the West Elm Pinterest Style Finder, a new online tool utilizing artificial intelligence to help customers transition style inspiration into products they can buy at the retailer’s stores and online.

Retail
Michaels, Pinterest Team On Home Decor Project Kits

In a move that brings together social media, interest in kit-based activities and family project endeavors, Michaels and Pinterest have partnered to launch Make It Kits. The kits include all the necessary supplies to help anyone from a beginner to a more experienced crafter tackle trending projects posted on the social media site.

Retail
Engagement Labs: Word Of Mouth Still Counts

For the past few years, brand marketers assumed that social channels such as Facebook, Twitter, Pinterest and Instagram could entice consumers to engage with brands and make purchase decisions but, the reality of the situation is much more complex, according to Engagement Labs.

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