Full Circle has kicked off the #StartWithASponge marketing campaign. The new campaign is designed to encourage consumers to swap a plastic cleaning sponge for a natural cellulose cleaning sponge, which is plant-based and equally hard-working, the company said.
Kohl’s is teaming with Facebook to launch Curated By Kohl’s, a selection of products from emerging brands that will initially be available in 50 Kohl’s stores beginning in October.
According to eMarketer, Millennials are more social when it comes to media than they are in person, at least when it comes to shopping.
The website Offers.com conducted a holiday survey of 1,500 consumers in the U.S. that determined the average shopper will spend $625 on seasonal gifts this year.
Qurate Retail Group is rolling out several programs that company officials said build on its history in video, digital and social e-commerce.
When Jack Pearson, a popular character in the NBC hit TV show “This Is Us,” died on the show as the result of a house fire that appeared to be caused by a faulty slow cooker, many of the show’s loyal fans reacted negatively, saying they would never use their Crock-Pot again.
The Home Depot is working with Pinterest to expand a visual discovery feature, Shop the Look, that includes more than 100,000 new home décor products including vanities, faucets, lighting, textiles, tabletop and interior décor.
Walmart has teamed up with BuzzFeed’s Tasty, a social food and recipe network, and the program has the potential to put housewares in the consumer spotlight to drive sales.
Ikea has launched a holiday entertaining promotion that links furniture and housewares in a manner that lets the company promote seasonal goods in a timely context. The promotion also reminds consumers that it offers not only furnishings but a range of housewares.
Retailers are getting an earlier start on the back-to-school selling season this year and plan to invest more in marketing efforts to consumers, a recent report from RetailMeNot revealed.