When Jack Pearson, a popular character in the NBC hit TV show “This Is Us,” died on the show as the result of a house fire that appeared to be caused by a faulty slow cooker, many of the show’s loyal fans reacted negatively, saying they would never use their Crock-Pot again.
The Home Depot is working with Pinterest to expand a visual discovery feature, Shop the Look, that includes more than 100,000 new home décor products including vanities, faucets, lighting, textiles, tabletop and interior décor.
Walmart has teamed up with BuzzFeed’s Tasty, a social food and recipe network, and the program has the potential to put housewares in the consumer spotlight to drive sales.
Ikea has launched a holiday entertaining promotion that links furniture and housewares in a manner that lets the company promote seasonal goods in a timely context. The promotion also reminds consumers that it offers not only furnishings but a range of housewares.
Retailers are getting an earlier start on the back-to-school selling season this year and plan to invest more in marketing efforts to consumers, a recent report from RetailMeNot revealed.
Perfect Company has teamed up with Rushion McDonald, executive producer of the “Steve Harvey” talk show and award-winning home baker, to launch “Perfect Bake Time with Rushion McDonald.”
In a move that brings together social media, interest in kit-based activities and family project endeavors, Michaels and Pinterest have partnered to launch Make It Kits. The kits include all the necessary supplies to help anyone from a beginner to a more experienced crafter tackle trending projects posted on the social media site.
For the past few years, brand marketers assumed that social channels such as Facebook, Twitter, Pinterest and Instagram could entice consumers to engage with brands and make purchase decisions but, the reality of the situation is much more complex, according to Engagement Labs.
Small electrics supplier Chefman has officially launched Club Chefman, an online resource that allows consumers to obtain recipes to be used with the company’s appliances while also interacting with a professional chef who will answer cooking-related questions.