Retailers are getting an earlier start on the back-to-school selling season this year and plan to invest more in marketing efforts to consumers, a recent report from RetailMeNot revealed.
Perfect Company has teamed up with Rushion McDonald, executive producer of the “Steve Harvey” talk show and award-winning home baker, to launch “Perfect Bake Time with Rushion McDonald.”
In a move that brings together social media, interest in kit-based activities and family project endeavors, Michaels and Pinterest have partnered to launch Make It Kits. The kits include all the necessary supplies to help anyone from a beginner to a more experienced crafter tackle trending projects posted on the social media site.
For the past few years, brand marketers assumed that social channels such as Facebook, Twitter, Pinterest and Instagram could entice consumers to engage with brands and make purchase decisions but, the reality of the situation is much more complex, according to Engagement Labs.
Small electrics supplier Chefman has officially launched Club Chefman, an online resource that allows consumers to obtain recipes to be used with the company’s appliances while also interacting with a professional chef who will answer cooking-related questions.
Target has tapped three social media fashionistas to develop dorm room looks it will promote online, each a different style set to attract more young consumers to its assortment.
Following Home Skinovation’s Silk’n Not Shaven promotion, which premiered on social media earlier this year, the company has now launched…
With the Fourth of July holiday now in the rearview mirror, Office Depot is gearing up for the back-to-school shopping…
To provide shoppers with fresh options, eBay is launching the “Summer of Choice,” a promotion that provides shoppers with the…