social media

Retail
Engagement Labs: Word Of Mouth Still Counts

For the past few years, brand marketers assumed that social channels such as Facebook, Twitter, Pinterest and Instagram could entice consumers to engage with brands and make purchase decisions but, the reality of the situation is much more complex, according to Engagement Labs.

Appliances
Chefman Launches Club Chefman

Small electrics supplier Chefman has officially launched Club Chefman, an online resource that allows consumers to obtain recipes to be used with the company’s appliances while also interacting with a professional chef who will answer cooking-related questions.

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