SodaStream

Executive Profile
Bryan Welsh, SodaStream, U.S.

Consumer beverages are no stranger to Bryan Welsh. Since 2005, he has held several key positions within PepsiCo, which now owns SodaStream. These include senior director of category management, sales, strategy & planning at PepsiCo Canada and vp/gm of a Pepsi-Starbucks North American coffee partnership.

Small Electrics
SodaStream Teams With Actress Tori Spelling

SodaStream is tapping into one of the more popular television shows of the 1990s with the launch of its ’90s inspired “Tori” sparkling water maker, in a partnership with actress Tori Spelling. 

Appliances
SodaStream ‘Shame’ Campaign Honored

SodaStream International’s “Shame Or Glory” advertising campaign recently won the European Effie marketing award in the Carpe Diem category. The Effies competition is said to attract thousands of entries from around the world.

Gadget & Kitchen Tools
People Highlights Housewares In 2017 Favorite Food Feature

In a recent issue of People Magazine, the media outlet dedicated space to food favorites, including recipes, stand-out eateries and some of the country’s most popular restaurant specialties. In addition, the brand also put the spotlight on housewares with two lists, “Essential Tools Under $50” and “Gadgets Worth The Counter Space,” which both target those who embrace at-home cooking and entertaining trends.

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