SodaStream

Appliances
Pepsi Completes SodaStream Acquisition

PepsiCo recently completed its acquisition of SodaStream International Ltd., as previously announced, acquiring all outstanding shares for $144 per share in a deal valued at $3.2 billion.

Appliances
SodaStream ‘Shame’ Campaign Honored

SodaStream International’s “Shame Or Glory” advertising campaign recently won the European Effie marketing award in the Carpe Diem category. The Effies competition is said to attract thousands of entries from around the world.

Gadget & Kitchen Tools
People Highlights Housewares In 2017 Favorite Food Feature

In a recent issue of People Magazine, the media outlet dedicated space to food favorites, including recipes, stand-out eateries and some of the country’s most popular restaurant specialties. In addition, the brand also put the spotlight on housewares with two lists, “Essential Tools Under $50” and “Gadgets Worth The Counter Space,” which both target those who embrace at-home cooking and entertaining trends.

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