SodaStream

Appliances
SodaStream Teams With Snoop Dogg On Holiday Campaign

SodaStream has unveiled its 2020 holiday campaign focused on “enjoying the small meaningful things.” The biggest SodaStream global campaign to date features hip-hop star Snoop Dogg encouraging people to focus on the small but important things in life even more so this holiday season.

Appliances
SodaStream Brings Bubly Drops To Sparkling Water

SodaStream is launching bubly drops, marking its first partnership for the sparkling water appliance brand in North America since joining PepsiCo. The new collaboration brings the bubly brand’s bright flavors and bold personality to the SodaStream platform, enabling consumers to create their ideal customized beverages at home.

Appliances
Welsh Positions SodaStream For Changing Retail Landscape

Slightly more than 18 months after being acquired by global beverage giant PepsiCo in a deal valued at $3.2 billion, SodaStream is enjoying expansion in sales of its consumer home carbonation products, including carbonation machines, CO2 cartridges, syrups, concentrates and other water flavorings.

Executive Profile
Bryan Welsh, SodaStream, U.S.

Consumer beverages are no stranger to Bryan Welsh. Since 2005, he has held several key positions within PepsiCo, which now owns SodaStream. These include senior director of category management, sales, strategy & planning at PepsiCo Canada and vp/gm of a Pepsi-Starbucks North American coffee partnership.

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