SodaStream has expanded its leadership team with the addition of Matt Kahn as the new chief marketing officer at SodaStream USA.
For the first time since 2014, SodaStream will be back at the Super Bowl. The company has released its advertising spot which takes viewers on a journey to find water on Mars.
Consumer beverages are no stranger to Bryan Welsh. Since 2005, he has held several key positions within PepsiCo, which now owns SodaStream. These include senior director of category management, sales, strategy & planning at PepsiCo Canada and vp/gm of a Pepsi-Starbucks North American coffee partnership.
SodaStream is launching its “Proud to be Green” Earth Day challenge as part of what company officials said is its on-going effort to reduce the use of single-use plastics.
SodaStream is launching a new video campaign that is focused on the environmental impact of single-use plastic bottles.
SodaStream has partnered with the Oceanic Society in an effort to urge consumers to reduce the amount of single-use plastic bottles they use on a daily basis.
PepsiCo has entered into an agreement to acquire SodaStream in a deal valued at $3.2 billion.
Second quarter revenue for SodaStream was up more than 31% as strong growth in sparkling water maker units were cited by company officials as a key driver of sales.
In celebration of Pride Month, SodaStream has released its limited edition, collectible “Love is Love” bottles, portraying same-sex families. The bottles are promoted by an animated video.
Doug Pritchard, SodaStream’s president, North America, is leaving the company, officials with SodaStream announced during its third quarter investor conference call.
SodaStream reported strong revenue growth in the third quarter, but the company’s Americas division was nearly flat for the three month period ended September 30.
In a recent issue of People Magazine, the media outlet dedicated space to food favorites, including recipes, stand-out eateries and some of the country’s most popular restaurant specialties. In addition, the brand also put the spotlight on housewares with two lists, “Essential Tools Under $50” and “Gadgets Worth The Counter Space,” which both target those who embrace at-home cooking and entertaining trends.