SodaStream has unveiled its 2020 holiday campaign focused on “enjoying the small meaningful things.” The biggest SodaStream global campaign to date features hip-hop star Snoop Dogg encouraging people to focus on the small but important things in life even more so this holiday season.
SodaStream is launching bubly drops, marking its first partnership for the sparkling water appliance brand in North America since joining PepsiCo. The new collaboration brings the bubly brand’s bright flavors and bold personality to the SodaStream platform, enabling consumers to create their ideal customized beverages at home.
Slightly more than 18 months after being acquired by global beverage giant PepsiCo in a deal valued at $3.2 billion, SodaStream is enjoying expansion in sales of its consumer home carbonation products, including carbonation machines, CO2 cartridges, syrups, concentrates and other water flavorings.
SodaStream has expanded its leadership team with the addition of Matt Kahn as the new chief marketing officer at SodaStream USA.
For the first time since 2014, SodaStream will be back at the Super Bowl. The company has released its advertising spot which takes viewers on a journey to find water on Mars.
Consumer beverages are no stranger to Bryan Welsh. Since 2005, he has held several key positions within PepsiCo, which now owns SodaStream. These include senior director of category management, sales, strategy & planning at PepsiCo Canada and vp/gm of a Pepsi-Starbucks North American coffee partnership.
SodaStream is launching its “Proud to be Green” Earth Day challenge as part of what company officials said is its on-going effort to reduce the use of single-use plastics.
SodaStream is launching a new video campaign that is focused on the environmental impact of single-use plastic bottles.
SodaStream has partnered with the Oceanic Society in an effort to urge consumers to reduce the amount of single-use plastic bottles they use on a daily basis.
PepsiCo has entered into an agreement to acquire SodaStream in a deal valued at $3.2 billion.
Second quarter revenue for SodaStream was up more than 31% as strong growth in sparkling water maker units were cited by company officials as a key driver of sales.
In celebration of Pride Month, SodaStream has released its limited edition, collectible “Love is Love” bottles, portraying same-sex families. The bottles are promoted by an animated video.