Consumer beverages are no stranger to Bryan Welsh. Since 2005, he has held several key positions within PepsiCo, which now owns SodaStream. These include senior director of category management, sales, strategy & planning at PepsiCo Canada and vp/gm of a Pepsi-Starbucks North American coffee partnership.
SodaStream is launching a new video campaign that is focused on the environmental impact of single-use plastic bottles.
SodaStream has partnered with the Oceanic Society in an effort to urge consumers to reduce the amount of single-use plastic bottles they use on a daily basis.
PepsiCo has entered into an agreement to acquire SodaStream in a deal valued at $3.2 billion.
In celebration of Pride Month, SodaStream has released its limited edition, collectible “Love is Love” bottles, portraying same-sex families. The bottles are promoted by an animated video.
Doug Pritchard, SodaStream’s president, North America, is leaving the company, officials with SodaStream announced during its third quarter investor conference call.
SodaStream reported strong revenue growth in the third quarter, but the company’s Americas division was nearly flat for the three month period ended September 30.
SodaStream is launching its Aqua Fizz sparkling water maker at the International Home + Housewares Show.
Third quarter sales at SodaStream were up double-digits as efforts to position the brand around sparkling water continues to pay dividends, company officials said.