Brita is launching the Filter for the Future program in collaboration with the Alliance for a Healthier Generation, which pledges $1 from the sale of any Longlast filter or product to provide schools across the country with Brita Hydration Stations, water-filtering stations that reduce lead and other contaminants from drinking water.
Meyer U.S. has formed a new collaboration with Ayesha Curry, cookbook author and star of “Ayesha’s Homemade” on The Food Network. The new Ayesha Curry brand will be part of Meyer’s celebrity division, bringing an added dimension to their existing celebrity roster, which includes Rachael Ray, Paula Deen and The Cake Boss.
Brita and Golden State Warriors basketball player Stephen Curry launched Splash Studio, a campaign to get fans, health advocates, schools,…
Brita and current NBA MVP Stephen Curry have signed a three-year endorsement deal. According to the company, Curry will be…