As the COVID-19 crisis has evolved, Target said it has been experiencing unusually strong traffic and sales, particularly in its stores and same-day services, as consumers rely on Target for essential items like food, medicine, cleaning products and pantry stock-up items. As a result, the company has adjusted the expected timing of some of its strategic initiatives.
ShopperTrak store traffic data for the Sunday before Thanksgiving Day, November 18 through Saturday, December 29, 2018, came in with slightly lower overall totals versus the period in the year earlier, but late season shoppers helped ensure that brick-and-mortar retailers saw a relatively successful holiday sales period before the calendar flipped to 2019.
ShopperTrak has released its preliminary sales estimate for brick-and-mortar retail on Thanksgiving Day and Black Friday. The two dates accumulated…