“College from Home” is a new Bed Bath & Beyond take on its back to school/college campaign. The retailer is launching the initiative in cooperation with online interior design brand Decorist as a dedicated effort to help parents and their children redesign bedrooms as remote learning spaces.
With the back-to-school/back-to-college shopping season in full swing across many parts of the country, the challenge of finding the right products for those heading back to class is again facing students and their families.
Deloitte, in analysis of its 2018 Back-to-College Survey, has determined that consumer enthusiasm for online back-to-school shopping isn’t shifting toward digital channels in the way it once was.
With an eye toward the back-to-school selling season, Walmart is launching several new initiatives that the retailer said will ease the shopping experience for parents and students as kids head back to the classroom.
While August remains the busiest month of the year for back-to-school shopping, a growing number of consumers are hitting the stores earlier for their school needs, according to a recent study by The NPD Group.
Target has tapped three social media fashionistas to develop dorm room looks it will promote online, each a different style set to attract more young consumers to its assortment.
Dorm supplies are a key element in the Rite Aid back-to-school marketing effort this year. The retailer is pushing a…
Walmart said it has listed more than 200 back-to-school supply products on its pickup service to make end-of-summer shopping easier…