Meijer is promoting itself as a back-to-campus shopping destination in the Midwest with a series of events that focused on 40,000 incoming college freshmen, and their parents, in its market area.
With the back-to-school/back-to-college shopping season in full swing across many parts of the country, the challenge of finding the right products for those heading back to class is again facing students and their families.
Target is gearing up for the back-to-school selling season with the rollout of several new features for students ranging from elementary age students to those heading off to college in the fall.
Deloitte, in analysis of its 2018 Back-to-College Survey, has determined that consumer enthusiasm for online back-to-school shopping isn’t shifting toward digital channels in the way it once was.
With an eye toward the back-to-school selling season, Walmart is launching several new initiatives that the retailer said will ease the shopping experience for parents and students as kids head back to the classroom.
Office Depot is expanding its Strategic Partnership Program across the Northeast, Southeast and West Coast to help school districts accomplish more with existing resources.
PackIt has created a marketing and public relations program designed to help increase sales and brand awareness during back-to-school season.
Walmart is boosting its back-to-school/college shopping services this season, and expanding the number of items customers can order using its online pickup services.
While August remains the busiest month of the year for back-to-school shopping, a growing number of consumers are hitting the stores earlier for their school needs, according to a recent study by The NPD Group.
The recent International Home + Housewares Show provided an important showcase for the future of the housewares industry.
Once again, Staples has teamed with singer Katy Perry in a program to support teachers and students.
Target has tapped three social media fashionistas to develop dorm room looks it will promote online, each a different style set to attract more young consumers to its assortment.
Dorm supplies are a key element in the Rite Aid back-to-school marketing effort this year. The retailer is pushing a…
Walmart said it has listed more than 200 back-to-school supply products on its pickup service to make end-of-summer shopping easier…
Office Depot is helping educators via its “Gear Up for School” promotion with a 25% off coupon during the retailer’s…
Retailers looking for a rebound from sluggish first half retail sales may have a glimmer of hope with back-to-school, should…
Kmart is launching a range of initiatives to promote itself as a trend-smart, value-conscious retailer and those have influenced its…
J.C. Penney is offering its customers a host of promotions and features to navigate the back-to-school shopping season. The retailer…
With the back-to-school shopping season in full swing for many across the U.S., Target has enlisted students to oversee its…
More than three-in-four back-to-school shoppers said they plan to increase their spending year-over-year, with most saying they plan to visit…