super saturday

Retail
Retailers Gear Up For Super Saturday Shoppers

Super Saturday (December 21) continues to be the biggest shopping day of the year with an estimated 147.8 million U.S. consumers expected to participate, up from 134.3 million last year, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics.

Retail
ShopperTrak: Late Season Boosts Holiday Store Traffic

ShopperTrak store traffic data for the Sunday before Thanksgiving Day, November 18  through Saturday, December 29, 2018, came in with slightly lower overall totals versus the period in the year earlier, but late season shoppers helped ensure that brick-and-mortar retailers saw a relatively successful holiday sales period before the calendar flipped to 2019.

Retail
Retailers Prepare For ‘Super Saturday’ Holiday Shoppers

More than 40% of holiday shoppers surveyed expect to finish their holiday gift shopping by today, December 19, but the biggest procrastinators will still be buying gifts through Christmas Eve, according to the annual consumer sentiment survey released by the National Retail Federation and Prosper Insights & Analytics.