S’well has partnered with New Chapter, a VT-based vitamin and supplement company, to launch the S’well by New Chapter Vitamin Case. The co-branded container fuses S’well’s design and aesthetic with a reusable vitamin case in an effort to enhance wellness habits and minimize consumption of single-use materials.
In celebration of its 10th anniversary, S’well has launched its fall/holiday 2020 catalog, which features several new beverageware and hydration designs and products.
S’well has earned B Corporation certification. The certification comes ahead of the company’s 10th anniversary and furthers its commitment as a leader in sustainable living.
S’well founder Sarah Kauss has appointed Hugh Rovit as CEO, effective immediately. Kauss will take on the role of executive chairwoman with a renewed focus on brand vision and global innovation.
S’well has released a collection of licensed hydration and food storage products in support of the release of Disney’s “Frozen 2.” The movie is scheduled to be released on November 22.
S’well has expanded into the food storage category, adding the S’well Eats and S’nack by S’well collection of food storage items to its assortment.
S’well has named brand veteran Josh Dean as chief marketing officer as the company eyes product expansion and growth opportunities.
S’well has introduced nature-inspired Stone and Animal designs to its water bottle assortment.
S’well has expanded its accessory assortment with the release of its Stainless Steel Reusable Straw set. The set includes four flexi stainless steel straws and one custom cleaning brush.
S’well is presenting its new barware set for the holiday gift giving season.
S’well has teamed with PGA of America to create a water bottle commemorating the 2019 PGA Championship to be played at Bethpage State Park’s Black Course in Farmingdale, NY, from May 13 to 19.
S’well has partnered with the New York City Mayor’s Office of Sustainability to help launch Bring It, a city-led multi-channel campaign focused on helping New York City public school students and the community reduce waste through advocacy and action.
S’well and Out of Print, a maker of literature-themed apparel and accessories, have partnered on a limited edition hydration bottle collection dressed in iconic literary works.
S’well and Lilly Pulitzer, an American resort wear brand, have debuted a new limited edition collection, featuring S’well’s signature bottle shape with iconic Lilly Pulitzer prints.
S’well is moving beyond bottles, debuting its first beverage containers, the S’well Traveler and S’well Tumbler. The containers are being featured at NY Now.