HomeWorld’s first annual Retailers to Watch, in the November 6 issue, looks at eight retailers from various channels making big moves to reinforce their futures.
Target has opened the company’s newest small format store in midtown Manhattan’s Herald Square, one of 12 new stores debuting in metro New York, Philadelphia, Chicago, Minneapolis and Los Angeles. The store openings kick off several new store and digital initiatives for the retailer.
Target is expanding its online shopping partnership with Google. The initiative includes Target’s nationwide expansion on Google Express, including voice-activated shopping, as well as the addition of Target REDcard as a payment option in 2018. Target and Google also will partner to explore and develop future digital experiences focused on Target’s signature style categories.
Target is rolling out Ayesha Curry’s newly-launched line of cookware, bakeware and kitchen tools in October.
Target is positioning the marketing support for the launch of its Project 62 furnishings line.
As the holidays approach, Target plans to hire 100,000 seasonal employees to staff its stores, distribution centers and fulfillment facilities.
Target Corp. has formed an exclusive partnership with Magnolia, a home and lifestyle brand founded by HGTV hosts Chip and Joanna Gaines, which will include home and lifestyle merchandise.