Target is bringing back its Target Deal Days on October 13 and 14, the same dates as Amazon’s Prime Day. Target’s Deal Days will kick off a holiday season that will feature nearly 1 million more deals than last year, Black Friday pricing all November long and an extended price match guarantee.
Target is boosting its staffing plans for the holiday season, with a focus on keeping its consumers and team members safe and offering easy, convenient services.
As part of its commitment to creating a culture that is diverse, equitable and inclusive, Target has released a detailed racial and gender breakdown of its team across all levels of the organization. Along with issuing the report, Target also said it plans to increase representation of Black team members across the company by 20% over the next three years by sharpening its focus on advancement, retention and hiring.
Taking a new design approach, Keurig has launched its new platform, Brew the Love Collaborations, which celebrates some of the brand’s biggest fans through partnerships to design their own Keurig collection. For its first-ever collaboration, Keurig partnered with designer Jonathan Adler, on a limited edition, boldly designed K-Mini Brewer with matching mug and K-Cup pod canister.
iMedia Brands, the parent company of ShopHQ, has secured retail distribution for select items in its Shaquille O’Neal branded kitchenware, cookware and grill products. Beginning in October 2020, select Shaq products will be available in over 2,000 Target and Sam’s Club stores nationwide.
In reviewing the second quarter, Target acknowledged its impressive gains represented a continuation of heightened sales volume as well as investments in response to the COVID-19 pandemic, but the company emphasized that, despite e-commerce strength, its stores were key in the period.
When it comes to store visitors, Walmart’s recovery from coronavirus-related lows is proceeding more slowly than Target’s and is entangled with home center and dollar store retailers, according to Placer.ai.
In a move to address issues of diversity in employment, Target is partnering with Minneapolis-based vocational training school Summit Academy OIC on a new North Star Innovation Center.
As it faces an unusual end of the year, when COVID-19 will continue roiling retail, Target has begun laying out its holiday plans including early promotions and a major expansion of the products the company provides under its delivery and pickup initiatives.
Target garners kudos throughout the kitchen appliance category, and most industry executives credit Deb Danielson’s visionary leadership and emphasis on branded merchandise as being key factors in the chain’s success.
In the midst of a roiling market, Target has done pretty well for itself this year, one in which it has made renewed efforts in storage, and Adam Gregory has been an important part of the effort.
The broader retail sector in the U.S. could take years to recover from the impact of the COVID-19 pandemic, eMarketer has asserted, but e-commerce will be a bright spot.