iMedia Brands has officially completed the on-air rebranding of its flagship, nationally distributed shopping entertainment network to ShopHQ (formerly Evine), capping a six-week awareness campaign with its customers across its television, online, mobile and social media platforms.
Qurate Retail Group has appointed Leslie Ferraro to the newly created role of president, QxH, effective September 16. In this role, Ferraro will lead Qurate Retail’s largest business unit, comprising its QVC and HSN brands in the U.S., reporting to Mike George, president and CEO, Qurate Retail, Inc.
As it posted declining results in the first quarter, Evine emphasized executive changes and initiatives designed to turn around the business.
As it continues to adjust its business model after the QVC and HSN merger, Qurate Retail struggled in a challenging first quarter.
Emson has been named as the winner of the Advertiser of the Year award by the 2019 AdSphere Awards. The awards honor the top advertisers and brands in the direct response television industry and are presented by DRMetrix, a leading industry research company.
QVC has unveiled a new visual identity, logo and a new app for iPhone devices, designed to enrich the video-based shopping experiences QVC offers, particularly in the mobile platform.
Evine has promoted Jon Sanders to svp/general manager of fulfillment and third party logistics.
Qurate Retail Group is rolling out several programs that company officials said build on its history in video, digital and social e-commerce.
Qurate Retail Group has announced a series of initiatives designed to position its HSN and QVC U.S. businesses for long-term growth, increase synergies and accelerate the company’s digital transformation. The moves include the elimination of the QVC U.S. president position, with the exit of Steve Hofmann, who currently holds that position, and the combination of buying staffs.
A+E Networks has teamed with Cricket Holdings, LLC to launch a line of cookware and cutlery inspired by History’s hit series, “Forged In Fire.”