thanksgiving

Retail
Wayfair Gains During Thanksgiving Holiday Weekend

Wayfair has reported a 36% increase year over year in direct retail gross sales, defined as dollars of order intake, for the five-day peak shopping period of Thanksgiving Day through Cyber Monday. Black Friday and Cyber Monday were Wayfair’s highest revenue days ever, the company said.

Retail
NPD: Black Friday Still Dynamic

Black Friday remains a meaningful date even as retailers stretch out the promotion to as long as a week. About 17% of consumers responding to The NPD Group’s 2019 Holiday Purchase Intentions Survey said they plan to wait to start their holiday shopping on Black Friday itself.

Retail
NRF: Holiday Shopping Concentrated Earlier

More than half of consumers began shopping for the holiday by the first week of November and almost a quarter of purchases were made by then, according to an annual survey published by the National Retail Federation and Prosper Insights & Analytics.

Retail
eBay Offers Deals Through Cyber Monday

With the Thanksgiving weekend approaching, eBay has launched a promotion schedule effective through Cyber Monday that includes hourly deals on Black Friday and Cyber Monday as well as free shipping throughout the period.

Retail
Bed Bath & Beyond Launching Black Friday Ad Campaign

Bed Bath & Beyond is launching its first-ever national television and radio advertising campaign to highlight the retailer’s Black Friday savings event, which is offering its lowest prices of the season and for the first time ever, a 25% off entire purchase in-store only coupon.

Retail
eBay Previews Holiday Deals

With the holidays in mind, eBay has launched its Black Friday Preview sale across product categories including kitchenware, electronics, sneakers, toys, jewelry and apparel, all with free shipping.

Retail
Kohl’s Launches Gift-Giving Marketing Campaign

Kohl’s is looking to inspire gift givers with product newness and a range of deals this holiday season. The retailer said that its new marketing campaign, “New Gifts at Every Turn,” will recognize and reward the gift giver’s effort, excite customers with product newness and spotlight Kohl’s Cash.

Retail
ShopperTrak: Late Season Boosts Holiday Store Traffic

ShopperTrak store traffic data for the Sunday before Thanksgiving Day, November 18  through Saturday, December 29, 2018, came in with slightly lower overall totals versus the period in the year earlier, but late season shoppers helped ensure that brick-and-mortar retailers saw a relatively successful holiday sales period before the calendar flipped to 2019.

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