In its approach to Black Friday week, Amazon is going large and then some, with new bargains popping up constantly, more Deals of the Day and deeper discounts than ever before, the company said.
With the holidays coming, Meijer has set a series of promotions for the week of Thanksgiving and through Black Friday weekend and the return of a Santa Bucks special savings event on Saturday, November 30.
Kohl’s is looking to inspire gift givers with product newness and a range of deals this holiday season. The retailer said that its new marketing campaign, “New Gifts at Every Turn,” will recognize and reward the gift giver’s effort, excite customers with product newness and spotlight Kohl’s Cash.
BJ’s Wholesale Club has revealed its Black Friday deals and doorbusters, including early access to Black Friday savings on a range of housewares.
For its three-day Black Friday promotional event, beginning November 28, Bed Bath & Beyond will, for the first time, offer customers a 25% off entire purchase in-store only coupon.
ShopperTrak store traffic data for the Sunday before Thanksgiving Day, November 18 through Saturday, December 29, 2018, came in with slightly lower overall totals versus the period in the year earlier, but late season shoppers helped ensure that brick-and-mortar retailers saw a relatively successful holiday sales period before the calendar flipped to 2019.
So, just what does tick off consumers shopping for the holidays?
For the five-day shopping period from Thanksgiving Day through Cyber Monday, Wayfair said it has achieved a 58% increase year over year in direct retail gross sales, defined as dollars of order intake, on products including home furnishings and housewares.
The Thanksgiving weekend period was busy, particularly cold in some places, and productive from a retail perspective, market research firms analyzing sales data and at least one key retailer already have reported.
Analysis from Checkout, an NPD Group receipt mining service, demonstrates that the average amount spent online per buyer on Thanksgiving Day and Black Friday 2017 exceeded what was spent at brick-and-mortar stores on the same days by more than 20%, the market research firm stated.
According to Adobe Digital Insights, United States online holiday spending looks to increase 14.8% year-over-year to $124.1 billion.
Consumers may have flooded stores over the Thanksgiving holiday weekend, but their spending rates were lower than 2016, according to data from The NPD Group’s Checkout service.
The week before Thanksgiving brought slower sales growth for some product categories covered by The NPD Group, and steeper declines for others, resulting in a slight overall decrease in the third week of November versus the week in 2016, according to the market research firm.