The Art Of Promotion

One of the enjoyable aspects of my job is the opportunity to write about the constant flow of new products and the ever-changing retail marketplace. 

Walmart To Acquire Advertising Startup

Walmart and its media group are expanding its advertising business, with plans to acquire the technology and assets of Polymorph Labs, a Silicon Valley-based advertising startup.

Gladson Selected For Walmart Content Initiative

Gladson, a creator and syndicator of product content, digital assets and rich content for brands, retailers and food distributors, has teamed with Walmart to participate in the retailer’s newly launched Connected Content Partners for content enrichment and rich media.

Sears Defends Vendor Payments In Response To WSJ Article

A report Friday, October 21, in the Wall Street Journal that toy vendor Jakks Pacific Inc. has stopped shipping Kmart led the retailer’s parent company to defend how it pays vendors in a blog post on the Sears Holdings website. In a quarterly conference call, Jakks officials said concerns over Kmart’s fiscal health led to the decision.

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