QVC and HSN have taken a prominent role in the new LG Shop Time app to engage with consumers wherever they are via livestream and video-on-demand platforms.
Qurate Retail Group has appointed Leslie Ferraro to the newly created role of president, QxH, effective September 16. In this role, Ferraro will lead Qurate Retail’s largest business unit, comprising its QVC and HSN brands in the U.S., reporting to Mike George, president and CEO, Qurate Retail, Inc.
As it continues to adjust its business model after the QVC and HSN merger, Qurate Retail struggled in a challenging first quarter.
QVC has unveiled a new visual identity, logo and a new app for iPhone devices, designed to enrich the video-based shopping experiences QVC offers, particularly in the mobile platform.
Twin Star Home has introduced virtual reality content to its website twinstarhome.com to boost its online consumer engagement.
Evine has promoted Jon Sanders to svp/general manager of fulfillment and third party logistics.
At a Demo Day event in Minneapolis, Target noted that half of the retail-focused startups that participate in its retail accelerator program have entered formal agreements to test and pilot their products and services with the company.
Evine Live has expanded its studio and office space in Los Angeles and New York.
Walmart has teamed up with BuzzFeed’s Tasty, a social food and recipe network, and the program has the potential to put housewares in the consumer spotlight to drive sales.
HomeWorld Business is launching an exclusive monthly video series featuring housewares analytics and insights by The NPD Group’s Joe Derochowski, executive director and home industry analyst.