Overstock Debuts Expanded 3D, AR Experience
Overstock.com has launched what it said is the world’s largest omnichannel 3D and augmented reality experience in e-commerce.
virtual reality
Twin Star Enhances Website Presentation With Virtual Reality
Twin Star Home has introduced virtual reality content to its website twinstarhome.com to boost its online consumer engagement.
Macy’s Rolls Out Virtual Reality Design Program
Macy’s and Marxent have partnered on what the two companies said is the largest virtual reality rollout in retail history, with approximately 70 Macy’s VR installations in stores nationwide.
Macy’s New Technology Programs Creating Virtual Furniture Opportunities
Macy’s is employing technology to make the customer experience more convenient, efficient and fun by employing virtual and augmented reality.
Wayfair Launches 3D University
In an effort to accelerate the furniture industry’s use of 3D imagery, Wayfair has launched Wayfair 3D University, touted by the retailer as the industry’s first comprehensive curriculum of 3D-modeling standards for home furnishings suppliers and manufacturers.
Wayfair Integrates 3D Function Into Android Devices
Android device users can now access Wayfair’s 3D visualization feature.
Macy’s Rolls Out Mobile Pay, Furniture VR Initiative
Macy’s is rolling out two new digital initiatives that officials with the department store retailer feel will help boost the shopping experience for its customers.
Walmart’s Store No. 8 Buys Spatialand
Walmart technology incubator Store No. 8 has acquired virtual reality platform and content studio, Spatialand.
VR/AR Association Names Overstock’s Goyal Retail Chair
Overstock.com’s svp/software engineering, Amit Goyal, has been named chair of the VR/AR Association’s global retail and e-commerce committee.
Pottery Barn Advances Augmented Reality App
Williams-Sonoma, Inc. recently launched the Pottery Barn 3D Room View, a new augmented reality (AR) application available on iOS for iPhone and iPad.
Williams-Sonoma To Acquire Augmented Reality Technology Company
Williams-Sonoma has signed an agreement to acquire Outward, a 3D imaging and augmented reality platform for the home furnishings and décor industry, for an all cash price of $112 million.
Wayfair Adds GE Major Appliances To Assortment
Wayfair has expanded its current appliance offering to include major appliances from GE and GE Profile.
Macy’s Tests Virtual Reality Furniture Technology For The Holidays
As Macy’s prepares its annual holiday push, the retailer said that it would introduce virtual reality furniture shopping in its Paramus, NJ, and Miami stores.
Survey: Tech-Wary Shoppers Shift Online For Holidays
A survey from IFTTT, which provides software that facilitates the use of services, indicated that 58% of consumers in the U.S. change their shopping preferences during the holiday season, with the majority shifting to shop online more toward the end of the year.
Target Rolls Out Augmented Reality Technology
Target has rolled out a new augmented reality feature on its mobile website called See It In Your Space.
Overstock Enhances Shopping App With Augmented Reality
Overstock.com has added augmented reality to its iOS shopping app to help consumers purchase products for their homes.
Walmart Introduces Virtual Reality Employee Training Program
Walmart has introduced virtual reality into its employee training program.
The Companion Group To Feature Virtual Reality Experience At NHS
The Companion Group will feature a virtual reality experience in its booth at the National Hardware Show, held in Las Vegas next month, to help promote its new line of all-natural insect repellents, Not In My Backyard.
Lowe’s Develops In-Store Navigation With Augmented Reality
More retailers, ranging from Wayfair to Williams-Sonoma, have been establishing augmented and virtual reality initiatives and Lowe’s has joined them with the launch of its Lowe’s Vision: In-Store Navigation app.
Pottery Barn Launches Augmented Reality Shopping Experience
As part of its drive to enhance the shopping experience with technological innovation, Williams-Sonoma is launching its first Tango augmented reality application and rolling out 3D room design and product visualization tools developed for the Pottery Barn and PBteen brands.