Twin Star Home has introduced virtual reality content to its website twinstarhome.com to boost its online consumer engagement.
Macy’s is employing technology to make the customer experience more convenient, efficient and fun by employing virtual and augmented reality.
In an effort to accelerate the furniture industry’s use of 3D imagery, Wayfair has launched Wayfair 3D University, touted by the retailer as the industry’s first comprehensive curriculum of 3D-modeling standards for home furnishings suppliers and manufacturers.
Android device users can now access Wayfair’s 3D visualization feature.
Macy’s is rolling out two new digital initiatives that officials with the department store retailer feel will help boost the shopping experience for its customers.
Overstock.com’s svp/software engineering, Amit Goyal, has been named chair of the VR/AR Association’s global retail and e-commerce committee.
Williams-Sonoma has signed an agreement to acquire Outward, a 3D imaging and augmented reality platform for the home furnishings and décor industry, for an all cash price of $112 million.
As Macy’s prepares its annual holiday push, the retailer said that it would introduce virtual reality furniture shopping in its Paramus, NJ, and Miami stores.
A survey from IFTTT, which provides software that facilitates the use of services, indicated that 58% of consumers in the U.S. change their shopping preferences during the holiday season, with the majority shifting to shop online more toward the end of the year.
Overstock.com has added augmented reality to its iOS shopping app to help consumers purchase products for their homes.
Walmart has introduced virtual reality into its employee training program.
The Companion Group will feature a virtual reality experience in its booth at the National Hardware Show, held in Las Vegas next month, to help promote its new line of all-natural insect repellents, Not In My Backyard.
More retailers, ranging from Wayfair to Williams-Sonoma, have been establishing augmented and virtual reality initiatives and Lowe’s has joined them with the launch of its Lowe’s Vision: In-Store Navigation app.
As part of its drive to enhance the shopping experience with technological innovation, Williams-Sonoma is launching its first Tango augmented reality application and rolling out 3D room design and product visualization tools developed for the Pottery Barn and PBteen brands.