Rite Aid Posts Q2 Loss As It Shifts Strategy

After its failed merger attempt with Walgreens Boots Alliance, Rite Aid has been developing a standalone strategy to move forward, but still saw a net loss in the second quarter.

Walgreens Launches New Branding Campaign

Walgreens is focusing on what it called a legacy of care in a new, multifaceted brand positioning and identity that recently launched. The theme is reflected in the company’s new tagline, “Walgreens. Trusted since 1901.”

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