Wayfair Taps Clarkson As U.S. Brand Ambassador

Wayfair has tapped singer, songwriter, voice coach and TV host Kelly Clarkson as the retailer’s first official brand ambassador in the U.S. The partnership with Clarkson will span TV, digital and retail, and will also include a new home collection.

Wayfair Gains During Thanksgiving Holiday Weekend

Wayfair has reported a 36% increase year over year in direct retail gross sales, defined as dollars of order intake, for the five-day peak shopping period of Thanksgiving Day through Cyber Monday. Black Friday and Cyber Monday were Wayfair’s highest revenue days ever, the company said.

Wayfair Appoints Schäferkordt To Board

At a time when the company is aggressively expanding in Europe, Wayfair has appointed Anke Schäferkordt, former chief executive at Germany’s RTL Television and Media Group, to its board of directors.

Executive Profile
Chrissie Puchta, Wayfair, Associate Director, Tabletop Category Management

With her experience and connections as a buyer for the tabletop category, Chrissie Puchta has brought her extensive knowledge and creativity to Wayfair for nearly five years. Today, as the associate director, tabletop category management, Puchta has been praised by vendors for her knowledge, creativity and her research skills, which has led her to be named a 2019 Impact Merchant.

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