Lenox Corporation has kicked off a rebranding campaign with the refresh of three of its websites, including Lenox, Dansk and Reed & Barton.
A.C. Moore Arts and Crafts has adopted e-commerce in an initiative that builds on a company-wide restructuring effort, with the online element meant to serve “a new generation of digitally empowered consumers,” company president Anthony Piperno told HomeWorldBusiness.com
Primula, a brand of Epoca International, has launched its newly redesigned e-commerce website. The revamped website is designed to enhance the consumer experience with original content that will help connect them to the Primula products that best suit them, said the company.
BJ’s Wholesale Club is launching a new desktop website that will make it easier for members to research and buy products, as well as manage their memberships.