Wilton Spotlights Easy Layers Cake Pan
Wilton is putting a spotlight on its Easy Layers 5-piece layer cake pan set. The set is designed to help consumers create layered cakes easily and quickly, with just one cake mix, the company said.
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Wilton Launches DIY Baking Kits
Wilton is rolling out a variety of do-it-yourself baking activity kits. The company said the initiative aims to help consumers experiment with techniques and show off their personalities all in one process.
Wilton Introduces New Versa-Tools Kitchenware Line
Wilton is introducing its new Versa-Tools, a collection of multi-functional kitchen and baking tools, to the market this summer.
Dr. August Oetker To Acquire Wilton Brands
Dr. August Oetker, a privately-held German company within the food and beverage market, is set to acquire Wilton Brands from TowerBrook Capital Partners. The transaction is expected to close before the end of the year, but other financial information has not been disclosed.
Wilton Debuts New Baking Accessories
Wilton is bringing several new baking products to the market, including a sugar writer and a gingerbread doghouse kit.
Wilton Inspires Decorative Treats With New Kit
Wilton is bringing a new baking and decorating series, called “I Taught Myself,” to the market for consumers. The series,…
NPD Recognizes Housewares Vendors With Industry Performance Awards
The NPD Group’s home division presented its third annual industry performance awards Saturday during the International Home + Housewares Show.…
Amazon Serves Up Home Deals For Holidays
Although, as might be expected, Amazon.com is slating a lot of electronics for holiday promotions, the company also set home…
Ace To Expand Retail Support Center
Ace Hardware Corporation is expanding its retail support center located at 55 Northern Pines Road, in Gansevoort, NY, in Saratoga…
Wilton Teams With YouTube Baker Pansino For Video Campaign
Baker Rosanna Pansino, who has 3.3 million YouTube subscribers, is partnering with Wilton Enterprises to deliver new YouTube tutorials that…
Wilton Reveals 2015 Baking & Decorating Trends
The Wilton Test Kitchen and Decorating Room has named its 2015 top 10 baking and decorating trends. The list includes…
IHA Widens Press Reach With First London Event
In mid-October, IHA held its first-ever press event outside of the U.S. Held at the Good Housekeeping Institute, in London,…