Takeya has formed a three-year partnership with professional pickleball champion siblings, Riley and Lindsey Newman.
According to Takeya, pickleball is ranked one of the fastest growing sports in the U.S., with more than three million players and over 500 tournaments nationally. The company said that as ambassadors, the Newmans plan to introduce the pickleball community to Takeya’s products, designed to keep athletes at peak performance.
“Takeya is proud to be represented by a dynamic sibling duo like the Newmans in the rapidly expanding pickleball world,” said Ken Tran, president of Takeya. “As an avid pickleball player myself, I’ve noticed the rising popularity of the sport firsthand and I’m excited to have our Actives bottle become a staple product on the court.”
For maximum exposure among this new demographic, Takeya will be accompanying Riley and Lindsey to all upcoming events including USAPA tournaments and Newman Nation training camps. The company will provide fellow pickleball players involved in the Newman Nation with water bottles from its Actives line.