Target is bringing back its Target Deal Days on October 13 and 14, the same dates as Amazon’s Prime Day. Target’s Deal Days will kick off a holiday season that will feature nearly 1 million more deals than last year, Black Friday pricing all November long and an extended price match guarantee.
“This year, in a holiday season unlike any other, we know it’s more important than ever for our guests to get great deals in a convenient and safe shopping environment,” said Christina Hennington, evp/chief merchandising officer, Target. “By kicking off our holiday deals earlier than ever, offering Black Friday pricing throughout the full month of November and extending our price match guarantee, we’re letting guests know they don’t need to wait or face the crowds to get the best deals, all with no membership fees required.”
Target Deal Days are said to feature digital deals on hundreds of thousands of items, more than double last year. Consumers can sign up for the free, easy-to-use Target Circle loyalty program to access all the best deals, and for the first time, all deals will span the entire two-day event, giving guests more time to shop deep discounts across electronics, home, essentials, toys, beauty and more.
Nearly all deals are available via Target’s contactless Drive Up and order pickup, and more deals than ever can be received via same-day delivery with Shipt. This means consumers can get their orders in as soon as one hour, with no membership fee required. Additionally, select deals will be made available early on Target.com starting October 5.
Target is also adding nearly 1 million more deals than last year, spanning October through December. For the first time, Target will offer Black Friday deals throughout the entire month of November, with discounts in home and more. Black Friday deals will be advertised in stores and found on Target.com. The retailer also will offer weeklong discounts and digital deals every day, beginning November 1.
For the first time, Target is extending its price match guarantee beyond 14 days. From November 1 through December 24, consumers can request a price adjustment for any item advertised as a “Black Friday deal” if it is offered for a lower price at Target or Target.com. As always, Target will match select competitors’ prices within 14 days of a purchase throughout the majority of the season.