Target Chief Marketing Officer Jones Departs

Jeff Jones, Target’s evp/chief marketing officer, is leaving the company September 9. His departure was announced by Brian Cornell, the retailer’s chairman and CEO.

Jones leaves the retailer for Uber, where he will serve as president of Ridesharing.

“Since joining Target in 2012 as our chief marketing officer, Jeff Jones has modernized Target’s marketing and helped drive Target’s strategy, creating momentum for the company and positioning Target for the future,” Cornell said. “He worked tirelessly to sharpen our focus on the guest and evolved our marketing capabilities to center on the important role digital plays in their lives.”

The Target chief executive said that during Jones’ tenure, the retailer produced several notable brand moments that include the introduction of #MoreMusic and its 2015 holiday campaign.

“These campaigns not only drove the business, but created a deep, emotional connection with our guests,” Cornell said. “Because of his many contributions, Target continues to be among the world’s most recognized and beloved brands.”

Target will be undergoing an “extensive internal and external search” for its next chief marketing officer, Cornell said.