Target Continues Building Pickup Assortment

Target is enhancing its order pickup and drive up services. The focus on the latest additions to the store counter or curbside services is on fresh and frozen grocery items.

Target will expand the fresh and frozen food assortment available through those services in the Midwest initially following successful pilots in the Twin Cities and Kansas City markets. The enhanced services will operate in more than 400 stores by the end of this month, and 1,500 stores by the holiday season. Target has some 250,000 items available for pickup across categories including home and apparel in addition to food and consumables.

“The speed and convenience of our fulfillment options are unmatched across the country, and they’ve become even more critical for our guests searching for easy and safe ways to shop during the pandemic,” said John Mulligan, Target’s COO. “By adding fresh grocery to the pickup services our guests already love, we’re giving them even more reasons to shop at Target. During a time when even more people are looking for different ways to get the items they need, we’ll continue to invest in making Target the easiest and safest place to shop.”