Target Debuting Joy Cho Nursery, Home Collection

Joy Cho, designer, author, Pinterest pinner and creative force behind the blog Oh Joy!, has developed a new collection in partnership with Target featuring nursery and home decor.

In its initial stage, the collection, Target stated, is a whimsical take on string lights, colorful pillows and plush baby blankets with more to come.

The Oh Joy! for Target nursery collection will rollout in select Target stores and on through the early part of this month, while the home collection will launch in store and online in early February. Prices range from $12.99 to $99.99.

In application, Cho suggested, consumers can mix and match the collection’s colorful elements, for example, pairing “the party animal figurines and the photo block set together. They’ll work nicely on a shelf or dresser that could use a little something. Since the animals are primarily gold, they have a nice contrast and balance against the colorful blocks. But the whole idea with these collections is to have fun. Also, if you’re looking for one item that can go in either an adult or child’s space, the pillows and wall art from the home décor line work in a nursery as well.”

Julie Guggemos, svp/product design and development for Target, said, “As a longtime friend and partner to Target, we’re thrilled to team up with Joy Cho on another Target exclusive collection. Joy has a distinct cheerful, modern aesthetic, and the new line really captures that, offering guests affordable inspiration and effortless style they can’t find anywhere else.”